What's the job?
As the Manager, Social and Digital Marketing, you’ll define a social media space for Coast Capital Savings without compromising our fun and quirky brand. #socialmediaguru #digitalmarketingexpert #thisjobisforyou #coastcapital #easyonthe#
You’ll be a driving force behind online customer acquisition, retention and brand awareness through online marketing, content and social media strategies. You’ll also be responsible for:
•Leading creative content and asset development in all digital channels
•Developing and executing successful digital marketing strategies, campaigns and tactics that drive incremental sales and traffic to branches and e-channels including loyalty programs
•Identifying, developing and implementing online marketing tactics to generate traffic to the website including SEO, SEM, display advertising, etc.
•Leading the development of the digital customer experience to ensure an omni-channel approach
•Identifying opportunities and providing recommendations to improve the digital customer experience
•Acting as the organization’s social media expert and developing and implementing the social media strategy
•Leading social media marketing strategies and outreach across platforms including Facebook, Twitter, and other similar community sites and blogs, seeding content as needed
•Working with and providing counsel to internal and external stakeholders to manage blogs, websites, online public relations, customer service and community outreach
•Identifying, measuring and reporting on digital and social marketing efforts
Who are we looking for?
•Minimum 7 – 9 Years of Job Related Experience
•Business experience with majority in online/digital/social program management for strong brands
•Experience creating and launching multi-platform campaigns (web, social, mobile) and managing online communities
•Bachelor's Degree or a diploma requiring 3 - 4 years of full-time study.
•Degree in Digital Marketing, Marketing, or related discipline
Who are we?
Coast Capital Savings Credit Union is Canada's largest credit union by membership with 504,000 members, total assets under administration of $14.6 billion and 50 branches in the Metro Vancouver, Fraser Valley, and Vancouver Island regions of British Columbia. Product innovations include Canada's first free chequing account from a full-service financial institution and the country's most flexible mortgage product, the You're the Boss™ Mortgage, which was named 2010 Mortgage of the Year by canadianmortgagetrends.com. Coast Capital offers one of Canada's 10 Most Admired Corporate Cultures™. It is a member of Canada's Best Managed Companies Platinum Club and an Imagine Canada Caring Company. To learn more, visitwww.coastcapitalsavings.com.