Manager, Business Development / Direct Marketing - Calgary, AB | Canada Post | | 19/11/15
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Manager, Business Development / Direct Marketing Full-Time

Location: Calgary, AB
Company Name: Canada Post ()
Category: Business Development, Marketing / Strategy

Canada Post is changing the marketing conversations we are having with our customers and embarking on a smarter way of doing business in this space. If you are passionate about helping customers elevate their brand and ready to be part of a team leading this change, we are currently seeking an enthusiastic Business Development Manager in Direct Marketing. This is a sales leadership role for someone who has proven success selling advertising media solutions and a disciplined approach to business development.

As the Manager, Business Development / Direct Marketing you will:

  • Execute a territory plan and approach in order to meet and exceed sales targets.
  • Develop and present strategic information, best practices and case studies that highlight the key role played by Canada Post marketing product offerings in a customer’s marketing mix.
  • Develop high quality presentations and lead customer marketing discussions in order to educate, share best practices and influence perceptions of Canada Post to drive direct marketing and data revenue.
  • Conduct marketing tests in customer environments to demonstrate the advantages of increasing the direct mail spend in support of ongoing strategic marketing discussions.
  • Keep abreast of trends and developments in the media/advertising/direct marketing landscape as part of a self-directed continuous learning and professional development process.
  • Support requirements gathering, solution development and negotiation of sales contracts with customers.
  • Support cost/benefit analysis and related strategies and provide input into customer specific pricing proposals and business cases.
  • Provide support to the Director of Business Development for Direct Marketing on defining the market strategy and communicating the dynamic changes within their regional area.
  • Closely monitor Direct Marketing performance, gather information and intelligence ensuring that strategies are in place to mitigate erosion and maximize revenue growth.

Education and work experience

In addition to a business or marketing degree or diploma, you have 5 years' advertising or media solutions sales experience or 5+ years in project management and business strategy.

You also have:

  • Proven success in achieving sales targets.
  • An ability to penetrate accounts quickly and set a sound market development strategy with a vertical focus in mind.
  • A proven track record in prospecting, acquiring and retaining customers.
  • Experience interacting with senior executives including C-level executives.
  • Exposure to matrix organizations.
  • Effective consensus building skills.
  • An ability to integrate with an internal cross functional team collaboratively.

A CMA marketing certificate in Direct Marketing or Relationship Marketing (Advanced) would be an asset.


If you're ready to make a difference and discover your full potential, Canada Post delivers a variety of exciting and challenging career opportunities across the country. As one of Canada’s top employers and best corporate citizens, we’re committed to attracting, retaining and developing a winning team to meet the evolving needs of Canadians and secure our future.

Canada Post offers:

A total compensation package

  • Competitive salary
  • Annual incentive program
  • Comprehensive individual and family benefits coverage
  • Vacation and leave options
  • Defined Contribution Component of the Canada Post Corporation Registered Pension Plan

A strong community of employees

  • Our employees drive innovation and ensure that our business continues to evolve to meet our customers’ changing needs

The satisfaction of a job well done

  • You’ll be part of a winning team that touches the lives of millions
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