Head of Marketing - Burnaby, British Columbia | Dali Wireless (Canada), Inc. | FreshGigs.ca | 17/12/14
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Head of Marketing Full-Time

Location: Burnaby, British Columbia
Company Name: Dali Wireless (Canada), Inc. ()
Category: Account/Project Mgmt, Communications, Marketing / Strategy

Head of Marketing

As the Head of Marketing, you will be responsible for developing and implementing marketing strategy for highly complex products/services, including new and emerging products and technologies. This senior profile position reports to the CEO.

Job Description

  • Strategic planning including corporate positioning, market and competitive analysis, and product positioning
  • Keen market insight is critical requirement – this will include understand developing the market dynamics and following through with appropriate messaging, sales support and competitive positioning
  • Overseeing marketing communications including branding, public relations, white papers, trade shows, seminars and events, collateral material, analyst and market research management and website design
  • Define and direct marketing programs for demand creation and lead generation
  • Develop and track metrics and success criteria for all marketing programs and activities
  • Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management
  • Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support
  • Work closely with VP Sales to develop and manage channel and partner strategies and programs
  • Work with executive team to identify and develop strategic alliances
  • Develop and manage the marketing budget
  • Act as a spokesperson for the company with press and analysts and at industry events


  • 10 years of marketing and product management experience, including a minimum of five (5) years in senior management
  • Experience in the wireless infrastructure sector preferred
  • Ability to plan and manage at both strategic and operational levels
  • Exceptional track record of developing and implementing/executing marketing strategies
  • Substantial experience working with business and industry press
  • Demonstrated ability to manage often outsourced marketing activities (PR, website, etc.)
  • Product launch and lifecycle management experience
  • Product management experience within high tech and/or wireless/telecom industry
  • Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment
  • Ability to work collaboratively with colleagues/staff to create a results driven, team environment
  • Extremely effective public speaking skills and presence
  • Outstanding written and oral communication skills

Please submit your resume and cover letter including salary expectation when replying.

Dali Wireless is an equal opportunity employer, and we thank you for your interest in the position. Only those candidates who match the requirements will be shortlisted and contacted.

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