Growth & Performance Marketer
Do you have an experimental streak? Do you enjoy monitoring data and making adjustments in strategy to contribute to continued growth in performance? Janalta is looking for a Growth & Performance Marketer to oversee and grow in-house and external performance campaigns.
What you’ll do:
Develop and manage strategies for third-party advertiser performance campaigns which are based on a CPL (cost-per-lead) or CPC (cost-per-click) model
Continue experimenting with and building upon our existing third-party performance campaigns that have proven successful.
Identity and leverage growth opportunities for in-house campaigns with email or traffic goals
Evaluate effectiveness of every marketing channel and activity on revenue.
Report on key performance indicators by channel on a (bi-)weekly basis.
Develop demand generation campaigns end-to-end from defining objectives to execution, tracking, and reporting
Continuously analyze and optimize marketing campaigns, including running experiments and multivariate testing
What you bring:
At least 1 year experience of B2B or B2C performance or growth marketing - ideally with a web publisher - with positive results
Familiarity with performance-related networks or programs - e.g. Partnerize, CJ, Affluent, etc.
At least 1 year experience in email and social media as marketing and advertising channels - ideally with a web publishers
Familiarity with email-related sending program - e.g. Mailchimp, Klaviyo, Constant Contact
Experience with social media advertising platforms - e.g. LinkedIn, Facebook, Instagram, Pinterest
You have experience with building and targeting audience segments
You have experience with analytics platforms like Google Analytics and are familiar with best practices for setting up UTM parameters
Experience with productivity tools, e.g. Slack and Google Drive
Experience and comfort working remotely
Goal-oriented, data-driven, and preference for fast-paced environment
Strong attention to detail and project management skills
Comfort working with Kinkly.com and associated subject matter
The successful candidate will be a self-starter and understand how to effectively implement strategies and keep measures.
You prioritize speed over perfect and fearlessly test ideas.
You can be based anywhere in the world but are flexible to have some overlap with our team’s (typically 9am-5pm MST).
Perfect your job application with VisualCV so you can get hired faster!