Growth & Performance Marketer

Do you have an experimental streak? Do you enjoy monitoring data and making adjustments in strategy to contribute to continued growth in performance? Janalta is looking for a Growth & Performance Marketer to oversee and grow in-house and external performance campaigns.

What you’ll do:

• Develop and manage strategies for third-party advertiser performance campaigns which are based on a CPL (cost-per-lead) or CPC (cost-per-click) model

• Continue experimenting with and building upon our existing third-party performance campaigns that have proven successful.

• Identity and leverage growth opportunities for in-house campaigns with email or traffic goals

• Evaluate effectiveness of every marketing channel and activity on revenue.

• Report on key performance indicators by channel on a (bi-)weekly basis.

• Develop demand generation campaigns end-to-end from defining objectives to execution, tracking, and reporting

• Continuously analyze and optimize marketing campaigns, including running experiments and multivariate testing

What you bring:

• At least 1 year experience of B2B or B2C performance or growth marketing - ideally with a web publisher - with positive results

• Familiarity with performance-related networks or programs - e.g. Partnerize, CJ, Affluent, etc.

• At least 1 year experience in email and social media as marketing and advertising channels - ideally with a web publishers

• Familiarity with email-related sending program - e.g. Mailchimp, Klaviyo, Constant Contact

• Experience with social media advertising platforms - e.g. LinkedIn, Facebook, Instagram, Pinterest

• You have experience with building and targeting audience segments

• You have experience with analytics platforms like Google Analytics and are familiar with best practices for setting up UTM parameters

• Experience with productivity tools, e.g. Slack and Google Drive

• Experience and comfort working remotely

• Goal-oriented, data-driven, and preference for fast-paced environment

• Strong attention to detail and project management skills

Other:

• Comfort working with Kinkly.com and associated subject matter

• The successful candidate will be a self-starter and understand how to effectively implement strategies and keep measures.

• You prioritize speed over perfect and fearlessly test ideas.

• You can be based anywhere in the world but are flexible to have some overlap with our team’s (typically 9am-5pm MST).