Email & Content Marketing Manager - Toronto, ON | Thinking Capital | FreshGigs.ca | 15/02/17
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Email & Content Marketing Manager Full-Time

Location: Toronto, ON
Company Name: Thinking Capital ()
Category: Online Marketing

Job Summary

Overall Email Marketing Management

  • Develop email marketing content strategy throughout the customer journey lifecycle, optimizing for conversion and customer loyalty
  • Manage all email campaigns for both mass marketing, servicing emails and sales collateral, including designs, call-to-action, and email key messaging
  • Develop email promotion & content strategy, including recommendations for A/B testing
  • Ensure email marketing content message is consistent across all communication channels
  • Manage drip email campaigns throughout the customer journey lifecycle to meet desired KPIs
  • Ensure all email campaigns comply with latest industry requirements (CASL)

List Management

  • Grow our email list organically
  • Develop, refine and manage list segmentation based on past performance on email engagement, website interactions, last contact/action as well as implementing remarketing strategies
  • List hygiene

Measurement & Reporting

  • Measure results and optimize lead nurturing customer journeys for the purpose of converting leads into customers while also maintaining customer loyalty program
  • Analyze response rates, bounces, clicks, opens, etc.…and establish benchmarks
  • Establish standard reporting on overall health of email marketing, including best practices and recommendations for improvement to meet sales targets generated through email marketing campaigns

Content Management

  • Craft original content and thought-leadership pieces for whitepapers, case studies, infographics, videos and weekly blog posts;
  • Strategize, plan and create content initiatives and editorial calendar to support marketing and sales goals, while taking ownership of resulting outputs;
  • Ensure consistency in Thinking Capital’s brand voice and tone across all communication channels;
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
  • Defining program KPIs and reporting and ensure regular program optimization based on ongoing measurement.
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