Job Summary and Scope

The Email Campaign specialist will plan, implement, and analyze various email campaigns. This role is a part of a multi-disciplinary team and manages the creation of an email campaign, identifying target audience, monitoring data, and tracking performance results. The ideal candidate possesses the ability to manage a wide range of e-marketing programs and campaigns, with an emphasis on mass emails for events. Seeking a flexible, self-directed individual accustomed to working with multiple managers in a cross-functionally environment.

Key Responsibilities and Accountabilities

• Create viable email templates that can be used routinely for email campaigns
• Responsible for email campaign execution according to company business goals
• Owns email campaign targeting, testing, QA, data monitoring, content, and launch
• Work with database files to ensure proper cleansing of records
• Ensure all email campaigns adhere to creative, technical and legal specifications by working with various key departments
• Assist the Resource Manager with determining a schedule for regular, as well as intermittent email campaigns
• Assist Account Managers and Project Managers in developing email marketing system solutions including databases, online forms and triggered broadcasts
• Monitors campaigns to ensure all key data points are being tracked
• Manages email campaign reporting and determination of follow-up campaign suggestions/ideas; Rolling up campaign metrics (opens, click throughs, etc.) for stakeholder review
• Provide email reports that make use of various traffic tracking applications and trends and recommend any improvements or changes based on these results
• Consult and troubleshoot on HTML/text templates, personalization, and URL/redirector issues
• Manages and execute email test messages

Specific Tasks

• Managing email marketing campaigns.
• Ability to follow process and recommend process improvements.
• Proven ability to solve problems.
• Edit HTML/XHTML code.
• Preparing any necessary graphic files to be used in an email, such as sourcing and resizing.
• Generate reports on regular basis for Account and Analytic Teams.
• Routinely test for both functionality and quality of the emails that are sent out.
• Managing list pulls in SQL Server and/or Oracle and cleaning up the data.
• Performing regular program tests, ensuring that new feature updates in Campaign Enterprise.

Job Qualifications

• Bachelor’s degree in Computer Programming, Digital Communications or related discipline
• 3+ years’ of email marketing experience
• Demonstrates excellent knowledge of HTML coding, as well as experience with marketing automation solutions
• Experience with list creation and database management
• Experience in managing and manipulating large amounts of data to ensure accuracy
• Intermediate to advanced CSS skills
• Hands-on experience in SQL language
• Intermediate to advanced experience with Oracle and/or Microsoft SQL Server
• Excellent written and oral communication skills
• Strong analytical capabilities
• Previous experience with Eloqua platform is preferred
• Working knowledge of Dreamweaver, Photoshop are assets