Email Campaign Specialist - Mississauga, ON | kenna | | 07/06/12
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Email Campaign Specialist full-time

Location: Mississauga, ON
Company Name: kenna ()
Category: Marketing , Social Media
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Job Summary and Scope

The Email Campaign specialist will plan, implement, and analyze various email campaigns. This role is a part of a multi-disciplinary team and manages the creation of an email campaign, identifying target audience, monitoring data, and tracking performance results. The ideal candidate possesses the ability to manage a wide range of e-marketing programs and campaigns, with an emphasis on mass emails for events. Seeking a flexible, self-directed individual accustomed to working with multiple managers in a cross-functionally environment.

Key Responsibilities and Accountabilities

  • Create viable email templates that can be used routinely for email campaigns
  • Responsible for email campaign execution according to company business goals
  • Owns email campaign targeting, testing, QA, data monitoring, content, and launch
  • Work with database files to ensure proper cleansing of records
  • Ensure all email campaigns adhere to creative, technical and legal specifications by working with various key departments
  • Assist the Resource Manager with determining a schedule for regular, as well as intermittent email campaigns
  • Assist Account Managers and Project Managers in developing email marketing system solutions including databases, online forms and triggered broadcasts
  • Monitors campaigns to ensure all key data points are being tracked
  • Manages email campaign reporting and determination of follow-up campaign suggestions/ideas; Rolling up campaign metrics (opens, click throughs, etc.) for stakeholder review
  • Provide email reports that make use of various traffic tracking applications and trends and recommend any improvements or changes based on these results
  • Consult and troubleshoot on HTML/text templates, personalization, and URL/redirector issues
  • Manages and execute email test messages

Specific Tasks

  • Managing email marketing campaigns.
  • Ability to follow process and recommend process improvements.
  • Proven ability to solve problems.
  • Edit HTML/XHTML code.
  • Preparing any necessary graphic files to be used in an email, such as sourcing and resizing.
  • Generate reports on regular basis for Account and Analytic Teams.
  • Routinely test for both functionality and quality of the emails that are sent out.
  • Managing list pulls in SQL Server and/or Oracle and cleaning up the data.
  • Performing regular program tests, ensuring that new feature updates in Campaign Enterprise.

Job Qualifications

  • Bachelor’s degree in Computer Programming, Digital Communications or related discipline
  • 3+ years’ of email marketing experience
  • Demonstrates excellent knowledge of HTML coding, as well as experience with marketing automation solutions
  • Experience with list creation and database management
  • Experience in managing and manipulating large amounts of data to ensure accuracy
  • Intermediate to advanced CSS skills
  • Hands-on experience in SQL language
  • Intermediate to advanced experience with Oracle and/or Microsoft SQL Server
  • Excellent written and oral communication skills
  • Strong analytical capabilities
  • Previous experience with Eloqua platform is preferred
  • Working knowledge of Dreamweaver, Photoshop are assets
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