Director of Marketing - Calgary, AB | Jugo Juice | | 27/02/12
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Director of Marketing Contract

Location: Calgary, AB
Company Name: Jugo Juice ()
Category: Account/Project Mgmt, Marketing / Strategy

Position: Director of Marketing
Term: Full Time: 1 year contract
Location: Calgary, Alberta

About Jugo Juice

Founded in Calgary in 1998, Jugo (pronounced JOO-go) Juice is changing the way people think about fast food through the simple belief that natural, unprocessed foods are the cornerstone of healthy living. By offering a delicious menu of smoothies, grilled wraps and flatbreads in convenient locations, they provide a nutritious alternative to traditional fast food. The company is best known as the innovator behind the 'smoothie evolution', offering the only smoothie with over 5+ servings of real fruit and absolutely no sorbet or other unnatural fillers. Jugo Juice is currently operating 140 locations with another 20 under development.  Please visit website at


Jugo Juice is seeking a Marketing professional responsible for the ongoing development of Jugo's brand strategy and marketing plans.  This role will be responsible for accelerating Jugo's growth by leading efforts in delivering Jugo's positive brand messaging and experience, connecting with customers, and building on established customer relationships.  This individual will play an important role in store environment, product innovation, advertising, promotions, community and public relations, and strategic alliances.

Reporting directly to the SVP, the Marketing Director will be responsible for:

Working with SVP to develop overall long-term and short-term marketing strategies

Understanding our customer segmentation and the customer lifecycle in order to create and execute successful marketing programs designed to acquire new customers and increase visitation frequency of existing ones

Creating and delivering integrated strategic marketing solutions (based on consumer insights, competitive intelligence, and industry trends) that strengthen Jugo Juice market distinction and competitive position

Developing and executing customer acquisition efforts to maximize reach, including determining appropriate distribution channels and mix of marketing methods: email, online marketing, outdoor, PR, etc.

Providing creative design, branding and editorial leadership and project management for all marketing communications across all media, including website, email, in-store collateral, outdoor media, online social media, etc

Maximizing all marketing efforts through close management of the Jugo Juice marketing team and our agency partners

Providing analysis and insight to produce successful marketing programs and improve efficiency and communicating recommendations successfully to senior management
Managing Marcom plan, processes and infrastructure

Contributing to the career development of junior department members via direct management of select team members as well as indirect leadership of other members

Developing, overseeing and actively managing the brand development fund and budget.


The successful candidate should have the following skills and experience: 12+ years of retail marketing experience with 3-5+ years in a Director-level marketing management role with a retail brand

The strong leadership and communication skills necessary to influence company strategy.

An understanding of the Jugo brand and a personal passion for and commitment to healthy living

Ability to manage multiple projects simultaneously, prioritize effectively, adapt flexibly to changing priorities, and meet deadlines within a high-speed environment

Self-motivated and able to drive and manage programs independently.

Highly resourceful; not dependent on large corporate staffs and resources to achieve results.

Extensive experience in translating vision/mission of the brand into actionable, quantitative plans and proven ability to drive strategic execution across all outbound marketing disciplines.

Brings a wide range of consumer marketing experiences: online and offline acquisition, email marketing, event marketing, loyalty, PR, viral/social media, etc.

Obsessed with measuring campaign results and impact; strong analytical skills to model impact of potential marketing promotions, test programs, track results and evaluate marketing campaigns
Strong graphic and brand aesthetic.
A deep understanding of consumer research principles.

Strong inter-personal skills with proven track record of forging excellent relationships at multiple levels of an organization.
Education BA/BS required; MBA preferred.

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