Director, Marketing & Communications (12 Month Contract) - Vancouver, BC | Credential Financial | | 01/08/17
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Director, Marketing & Communications (12 Month Contract) Contract

Location: Vancouver, BC
Company Name: Credential Financial ()
Category: Advertising / Branding, Communications, Marketing / Strategy

The Opportunity:

We’re looking for a team-oriented, service-driven Director, Marketing & Communications to join our dynamic Marketing & Communications team on a 12 month contract.

This Director role will lead and mentor the Marketing and Communications group with a focus on advancing our brand and driving measurable business results with a digital-first mindset.

The successful candidate for this role will have extensive experience in overseeing the development and execution of compelling, impactful integrated marketing and communication initiatives, go-to-market plans and corporate events.

Who we are:

25 years ago, Canadian credit unions came together cooperatively to build an innovative wealth management offering to serve individual credit unions and their communities. Today, Credential Financial Inc. (Credential) is a national wealth management firm providing MFDA and IIROC dealer services, online brokerage, insurance solutions, and correspondent services to over 225 partner credit unions and investment firms across Canada. Our mission is to empower positive growth for all Canadians by providing wealth management leadership, valued advice, and outstanding service.

A career with Credential means being part of an organization dedicated to your success. It means belonging to a group of talented individuals who live our values – partnership, innovation and community – every day

Who you are:

  • You are passionate, innovative, and results-oriented, with high expectations of yourself and your team
  • You are committed to service excellence with the ability to build and maintain strong working relationships
  • You are a customer-centric and forward-thinking leader who seeks new marketing communications solutions that will enhance the client, partner and employee experiences with our brand
  • You are known for your strong leadership skills with a track record of engaging and developing teams
  • You bring exceptional relationship management skills and strong abilities to influence others in a collaborative environment with multiple stakeholders
  • What your day looks like:

    Program/Project Management:

  • Ensure alignment with broader corporate goals and departmental strategies
  • Evaluate the results of departmental initiatives and share results with the relevant internal stakeholders
  • Incorporate the necessary research and analysis (customer, channel partner and competitive) to facilitate data-driven decisions
  • Actively collaborate with partners to ensure alignment of marketing plans to fulfill customer and market needs, to drive product adoption and ultimately influence net sales
  • Brand and Reputation Management:

  • Manages ongoing development of the corporate brand positioning and corresponding sub-brands at the business line and product level, ensuring a consistent brand experience across multiple touchpoints
  • Oversee the firm’s media relations program and presence at industry events
  • Manage the content, functionality and measurement of the firm’s public facing websites
  • Lead the ongoing management of the firm’s Corporate Social Responsibility (CSR) goals, including development and implementation of new initiatives and metrics and communicating progress to both internal and external stakeholder groups
  • Corporate Events Management:

  • Manage budgets and project plans for each event
  • Oversee all experiential components, from researching and presenting recommendations to executive sponsors to executing on details
  • Oversee all vendor and sponsor relationships, includes negotiating contracts and ensuring deliverables are completed as planned
  • Effectively promote events and manage registration, ensuring registration targets are met
  • Direct all materials development, including online, print, and presentation materials
  • Leadership and Management:

  • Manage direct reports, facilitating clear goal-setting, meaningful and timely feedback, coaching, development and career planning opportunities
  • Contribute positively to building a culture of employee engagement
  • Manage applicable department budget G/L’s, ensuring accurate reporting and forecasting
  • Contribute to monthly resource planning, ensuring employee and contract resources are effectively utilized to achieve goals and project deadlines
  • Your experience and skills:

  • 8-10 years progressive experience in delivering integrated marketing and communications solutions in the financial services industry with a proven track record of delivering solid business results
  • University degree in marketing, business administration or communications
  • Canadian Securities Course or Financial Planning experience is an asset
  • Exceptional strategic planning, organizational, budget management and organizational skills
  • Strong customer and market orientation with expert knowledge of financial services products, investments and client segments within wealth management industry
  • A savvy digital marketer and communicator with a deep understanding and use of online trends, including social media as well as the proven ability to integrate new channels and strategies into the marketing and communications mix
  • Strong people management skills to deliver successful results – directing, motivating, clarifying, relationship building, resolving conflicts, articulating goals
  • Ability to negotiate effectively with a wide variety of internal and external stakeholders
  • Extensive experience managing external vendor relationships and freelancers
  • Delivering an exceptional experience for our partners begins with creating a fantastic workplace for our people. We reward innovation, embrace diversity and curiosity, and foster community giving. Our leaders are dedicated to your success, and provide a supportive coaching environment where you can grow your career – and have fun! Our competitive benefits and rewards package helps you lead a full and balanced lifestyle.

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