Director, Digital Experience and Capabilities - Markham, ON | American Express | | 05/10/12
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Director, Digital Experience and Capabilities full-time

Location: Markham, ON
Company Name: American Express ()
Category: Marketing
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Canada represents one of the largest International Markets for American Express and is a significant driver of growth for the International Consumer and Small Business Services Division (ICSS). The successful candidate will be responsible for leading a team to deliver against the end-to-end customer experience online as well as the development and execution of online commerce strategy to deliver against aggressive online spend share growth.


  • Responsible for the end-to-end customer experience online
  • Transform our business by recommending, launching and leveraging online capabilities/enhancements to enhance and entrench customer loyalty and engagement, leading to the development of an online customer life cycle strategy
  • Lead Drive to Web/Drive to Social initiatives – promoting step change improvements in key engagement metrics
  • Lead the development of the Online Commerce strategy to deliver against aggressive online Billings share gains and entrenchment of Amex as the preferred card online
  • Lead thinking on Web 2.0 applications and measurement of social media, determining how Amex might leverage these to deepen customer relationships and contribute to market share growth
  • Sits on Canadian Consumer Leadership Team and contributes to the overall strategic direction of the Consumer Card business Canada
  • Lead a team of 6+, managing their career an professional development
  • Collaborate closely with the Local and International Marketing and Interactive Teams on strategy and capabilities to advance Amex’s position in the digital and social spheres as well as a the next generation of payments

American Express is an equal opportunity employer.

  • Minimum 8 years Marketing experience with a least 5 years in Digital Marketing
  • Strategic and analytical orientation/mindset
  • Superior problem-solving/decision making skills
  • Demonstrated ability to drive thought leadership and motivate Teams toward a collective vision
  • Proven track record of consistently delivering results and driving innovation and change management
  • Ability to focus, prioritize and optimize use of resources
  • Strong staff management and talent development skills
  • Demonstrated ability to influence within and across a matrix organization
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