Director, Branding - Oakville, ON | Siemens Canada | | 04/12/12
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Director, Branding Full-Time

Location: Oakville, ON
Company Name: Siemens Canada
Category: Advertising / Branding, Communications, Marketing / Strategy

The world is looking for answers that last. And they start here.

For the last 100 years, Siemens has been here in Canada, providing great employment opportunities to highly-motivated people. It's our tradition to promote excellent work, develop talent, and recognize success.

Siemens continues to maintain its status as one of Canada's Top 100 Employers, as well as being recognized as one of the top 50 Most Engaged Employers in Canada.

Our 4,400 employees in Canada develop and manufacture products, design and install complex systems and projects, and tailor a wide range of solutions for individual requirements. We stand for technical achievement, innovation, quality, and reliability.


  • Responsible for establishment and management of Siemens brand reputation programs within Canada
  • Responsible for the implementation of executive relationship programs designed to profile Siemens senior executive CEO/CFO team based on established value proposition and key messages

  • Responsible for the Sector Communications providing governance and guidance

  • Communications consultant, Communications coordination & Communications interface to Sector HQ and other clusters/countries

  • Responsible for the management and review of external agencies contracted to assist with marcom programs related to public/media relations and brand reputation programs

  • Responsible for the online marketing strategy for the overall company

  • Designs implements and manages communications strategies and supporting programs for assigned areas within the organization

  • Designs implements leads and measures the most complex communication programs that support the company's business strategy

  • Leads the administration of policies governing the dissemination of public information

  • Develops and manages departmental budgets and communication plans

  • Has substantial latitude to develop policies/programs for area of responsibility or products and to forecast their impact

  • Analyzes effectiveness of policies/products and establishes future direction for functional policies and programs or products that affect company as a whole

  • Aligns policies/products and development efforts with company strategies - Identifies resource needs with significant influence on approval of identified needs

  • Troubleshoots and resolves most complex problems within multi-departments and/or cross functional areas - Determines organizational structures and supervisory relationship

  • Responsible for overall success of function or project within multi-departments and/or cross

  • Responsible for crisis communications control and monitoring functional areas


  • Bachelors Degree or advanced degree

  • National experience in a complex and large organization ideal

  • B2B expertise with online campaign experience

  • Demonstrates and applies advanced knowledge of concepts practices and procedures for communications and marketing communications and strong knowledge of other areas in the company and how they interact

  • Demonstrates full understanding and application of management approaches for work direction motivation and performance management

  • 10 years of successful experience required

  • Typically manages multiple level employees and/or other managers

  • Direction of a unit with varied activities and objectives or guidance of a sub-functions or several important elements across several organizational units
    Bilingual is preferred

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