Digital Strategist - Vancouver, BC | SmashLAB | | 29/11/10
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Digital Strategist Full-Time

Location: Vancouver, BC
Company Name: SmashLAB ()
Category: Online Marketing, SEO/SEM, User Experience

The Digital Strategist is a communicator who understands the nuances of the web, and stays abreast of changes in this space. She/he plans in a methodical fashion, and thinks creatively: exploring and testing innovative tactics while working in a collaborative fashion within the smashLAB team.

Education, experience, & skills

  • Three to five years working experience in online marketing
  • Three or four year diploma/degree in marketing or communications
  • Strong research and analytical skills
  • Comprehensive knowledge of social media sites and tools
  • Highly organized, meticulous in nature, and deadline driven
  • Proficiency in with Mac & PC environments and with the MS Office suite
  • Very strong writing, editing, oral communication, and storytelling skills


  • Monitor and examine activity and trends in the digital space
  • Formulate and compose strategic plans that address client needs and goals
  • Meet with clients and present digital strategies and analysis in a cohesive manner
  • Act on proposed digital marketing plans, in an agile fashion
  • Assist in the implementation of SEO and SEM efforts
  • Evaluate online advertising venues and manage digital media buys
  • Work collaboratively with the team, proposing opportunities for better engagement
  • Assist in training clients in the use of social media and blog software
  • Monitor analytics and metrics, create monthly reporting, and report to clients
  • Work within project schedules and deadlines


  • Aptitude for thinking in both an analytical and creative fashion
  • Deep interest in the digital realm and online brand experiences
  • Aptitude for thinking critically and an understanding of marketing strategy
  • Methodical nature and detail oriented, open to working in a highly structured environment
  • Willing to learn, experiment, and grow professionally
  • Positive, constructive, and willing to work as part of a team
  • Ability to recognize and adapt to changing conditions, including redefinition of role as needed
  • Honest, forthcoming, and willing to share with others
  • Ability to ensure personal accountability in a high-pressure environment

About smashLAB
smashLAB is a digital agency (based in Vancouver, Canada) that helps organizations pinpoint and share stories through insightful strategy, smart design, and persistent marketing. Our agency focuses on ideas that invigorate, and spur people to take action. Meanwhile, we are committed to environmental sustainability, and work to spread this message. We offer competitive remuneration, health benefits, discretionary days, and some other little treats. Most people choose to work here for the opportunity to create simply great work.

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