Digital marketing is more than a department. It’s more than an industry. It’s a frame of mind. And no one knows that better than you. You’re an early adopter, an innovator and a digital ambassador. Leading and inspiring others is second nature. Not only can you chart a digital roadmap to exceptional results, you have the skills to navigate the journey.
LMNO, Saskatchewan’s largest marketing consultancy and creative agency, is looking for an experienced Digital Strategist to join our team. Your deep understanding of marketing, digital trends and best practices will help breathe life into communications plans, project work and campaigns, solving client challenges and empowering their brands to thrive online.
SKILLS & EXPERIENCE
- Post-secondary education in web development, information technology or computer science.
- 4+ years in an advertising, marketing or consulting environment (2+ years in digital)
- Strong understanding of and experience with analytics, Google Ads, programmatic media platforms, performance metrics, goal and event tracking, user flow, social media platforms, attribution modeling and website and campaign optimization (experience in marketing automation is an asset)
- Experience working on diverse web projects, including familiarity with UX principles and research practices
- Talent for shaping data into meaningful insights and actionable recommendations
- Ability to manage multiple projects simultaneously while ensuring all timelines and deliverables are met
- Excellent presentation skills and the ability to communicate complex ideas in a simple, compelling way
- Ability to inspire and inform others, both team members and clients
- Develop digital marketing strategies for a diverse range of clients
- Create strategies and lead the discovery process for website development
- Identify and set goals and KPIs for digital campaigns and continuously track results
- Analyze results to ensure real-time digital campaign optimization
- Present strategy and reports/data analysis to clients
- Ensure proper tools and resources are in place to capitalize on emerging digital technology
- Research and analyze digital case studies, best practices, trends and innovations
- Develop proposals and participate in new business presentations
- Identify and present ideas for new business and organic growth