REPORTS TO: Director, Marketing & Communication
DATE: September 2013
The Canadian Breast Cancer Foundation is the leading community-driven organization in Canada dedicated to creating a future without breast cancer. Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community.
At an operational level, the Foundation carries out its work across Canada through the efforts of its five business units and their staff and volunteer resources: four regional offices in Atlantic Canada, Ontario, Prairies/NWT and BC/Yukon, and one Central Office in Toronto. Each of the five business units of the Foundation has defined roles and responsibilities within a shared-services organizational structure, maximizing operational efficiencies and delivery of consistent nation-wide messaging.
The Canadian Breast Cancer Foundation (BC/Yukon Region) carries out its mission through its own provincial Board of Directors, its volunteer-led regions across British Columbia, and its volunteers and staff.
Reporting to and working with the Director of Marketing & Communication, as well as working with the Manager of Creative Services and Marketing & Communication Manager, the Digital Media Coordinator is responsible for production design, implementing website edits and copy/content creation, web-based fundraising support, producing and disseminating e-newsletters and other e-communication material (as well as their online performance reports), and assisting with video production and editing.
Production Design Support
Work with the Manager of Creative Services to:
•Format ads, implement revisions to existing collateral and produce new collateral
•Ensure basic brand standards are met according to the CBCF brand guidelines
•Maintain the website, ensuring that content is accurate, relevant, regularly refreshed and meets brand guidelines
•Utilize SEO and web analytics to support the evaluation, development and promotion of the website
•Assist in the planning, development and implementation of new websites
•Monitor website trends; learn, apply and share best practices.
Video Production Support
Assist the Manager of Creative Services with:
•The coordination of logistics pertaining to the creation of original video
•Filming (travel may be required)
•Editing video footage to fulfill the project scope, delivering a high standard of image and quality
•Producing the end product for viewing and delivery via various methods (i.e. DVD, YouTube, etc.)
•Produce online newsletters and e-blasts using Constant Contact or other services; produce open/click-through rate reports and other analysis as needed
•Create E2RM and/or Convio peer-to-peer fundraising pages upon request.
•Maintain the digital media library, and provide departments photos and video file when needed
•Social media posting/support
•Web or other design when/if time and skills allow
•Provide other marketing/communication support as required.
REQUIRED QUALIFICATIONS AND ABILITIES:
•1-3 years experience in a digital production role is preferred
•Experience working in nonprofit or public sector organizations is preferred
•A proven track record of working successfully with digital media tools
•Comfortable with technical problem solving and troubleshooting
•Exceptional interpersonal, communication skills
•An ability to handle multiple responsibilities and assignments
•Strong project management skills.
Skills & Education:
•College/University degree or diploma in digital media, graphic design or related field
•Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop and Dreamweaver)
•Proficient in Microsoft Office (Word, Excel and PowerPoint)
•Experience working with online CMS tools as well as knowledge of basic HTML
•Proficient in Mac-based operating systems.
CONDITIONS OF EMPLOYMENT:
Standard workweek is 35 hours, over 5 days, representing 7 hours at the office daily including a daily one-hour break. Work outside of the standard workday is occasionally expected for evening and weekend meetings and attendance and participation at special events, or representing the region at other external functions. Overtime is compensated by flexible hours or time off in lieu according to the CBCF policy.
CBCF BC/Yukon Region policy on working hours and compensatory time specifies compensatory time arrangements. All employees are guided by this policy.