Digital Marketing Specialist - Squamish, BC | Marwick Marketing | FreshGigs.ca | 03/04/17
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Digital Marketing Specialist Full-Time

Location: Squamish, BC
Company Name: Marwick Marketing ()
Category: Advertising / Branding, SEO/SEM

Marwick Marketing is a leading search marketing agency, based in Squamish, whose core value is to be at the forefront of search marketing trends. To be the trusted partner for small to medium business owners in the world of search marketing.

We’re looking for a digital marketing expert (Google Adwords and Organic SEO) and to join us at our location in Squamish, BC. You’ll have experience in organic search engine optimization and Google Adwords (Display, Shopping, Search and Remarketing). You’ll be up to date on the latest in search marketing and have a passion for continuing learning.

You need at least 2 of the AdWords certification (these can be taken during your first couple of months) — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. If you have more or all this is a bonus.

Due to the nature of this role, continuous training is provided. Great opportunity to take your skills to the next level.

Requirements

  • 2+ years working in a digital marketing capacity or in an in-house digital marketing position
  • Experience with search engine optimization
  • Experience with retargeting and remarketing
  • Knowledge of the Google AdWords platform (with Google qualifications in the different AdWord areas).
  • Experience with Google Analytics
  • Excellent communication skills, happy to manage your own client base
  • Have excellent phone skills and time management
  • Knowledge of using BaseCamp project management software a bonus
  • Knowledge of using HotJar software and Agency Analytics a bonus

Your Roles

  • Communicate regularly with clients ensuring their SEO and PPC goals are being met
  • Assist account managers with initial meetings with potential clients
  • Set up and manage Google AdWords campaigns (Monthly Ad Spend from $1000-$65,000)
  • Optimize high performing Ad Groups
  • Adjust bidding strategy based on conversions
  • Create and execute on SEO strategies (on-site SEO & off-site SEO)
  • Create and execute on Google Analytics implementations
  • Monitor client marketing initiatives on a weekly basis to ensure that the activities were undertaken to match the budget of the project and will help the client achieve their goals
  • Proactively make strategic campaign recommendations to clients
  • Review screen recordings and heatmaps to help improve conversion rate optimization
  • Provide monthly reports on tasks undertaken to further improve a client's search visibility

Marwick Internet Marketing is one of Canada’s fastest growing search marketing agencies. Located in the heart of Squamish, BC voted one of the top places to visit by New York Times. Our mountain retreat style office is 40 minutes from downtown Vancouver to the South and 40 minutes to North America’s biggest ski mountain to the North.

We work in a relaxed, yet focused environment. Open plan, natural light office space, four-legged friends are welcome as are contributions to the jelly bean machine.

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