Digital Marketing Specialist - Burnaby | Vega | FreshGigs.ca | 27/09/17

Digital Marketing Specialist Full-Time

Location: Burnaby
Salary: Competitive + Benefits + Perks
Company Name: Vega ()
Category: Interactive Web / Video, SEO/SEM, User Experience

About VEGA

Vega is a high-growth, natural health food and supplement company on Profit Magazine’s Profit 100 list of fastest growing companies the last five years with a passion for people. Our premium, award-winning brand is at the forefront of the plant-based, whole food revolution. Vega has been named one of the Best Workplaces in Canada for six consecutive years and was recently awarded the #1 Best Workplace in Canada 2017. Vega has also been recognized as the #1 Best Workplace for Women in Canada for the third year in a row. We honor a triple bottom line approach to business placing emphasis on people, planet and performance. Join a great team atmosphere with a driven, vivacious group of people.

Overview

An exciting and challenging position exists as a full-time Digital Marketing Specialist at Vega’s Head Office in Burnaby, BC. Reporting to the Digital Marketing Manager, you will work closely with Marketing, Ecom, Brand, MarComs, Shopper, and Creative teams to manage and shape our digital content strategy, SEO, user experience, campaign execution, and product communication. Day to day, you will support and manage Vega’s digital presence, including but not limited to myvega.com. Driving organic traffic and optimizing the experience on the website will be key to the success of this role.

You take customer service seriously while having fun at work with the Vega team! You value integrity, customer service; you take ownership and show initiative in everything you do and are performance driven. You not only love the culture, but contribute to it. Health and fitness is not something you read about, but something you live.

Key Responsibilities

Digital Strategy

  • Leads and champions SEO, UX and efforts to optimize engagement and grow the Vega audience, creating a seamless experience on all digital channels
  • Provides expertise & guidance to both internal teams & external agencies to ensure a best in class digital user experience
  • Identifies emerging trends and technologies in the digital landscape to effectively support the strategic development of online customer experience
  • Manages testing on digital channels to optimize user experience

Content Production & Project Management

  • Manages content for Vega website; including but not limited to: blogs, promotional graphics, recipes, product assets, product images, nutritional information, ecommerce, promotional landing pages
  • Manages web development, technical implementations, content production, QA, and deployment
  • Briefing and project management of digital campaigns / projects

Web Analytics and Reporting

  • Planning and delivering timely reports to inform and provide analysis of KPI’s, content engagement metrics to Digital Marketing and other internal teams using Google Analytics and other tracking tools
  • Utilize MOZ, Brightedge, GA, and other tools to optimize web experience
  • Interprets website user data to improve digital content strategy

Support

  • Supports Digital Marketing Manager with other duties and special projects as assigned
  • Manage external vendor relationships & projects as necessary

Skills and Qualification

  • Degree in Digital Marketing related education
  • 2 – 3 years experience in Digital Marketing capacity
  • Solid understanding of SEO, UX and Web Analytics’ best practices
  • Strong Project Management skills as well as the ability to multitask on a multitude of projects and responsibilities
  • HTML / CSS, GTM, CMS, CRO, UX, IA experience desired
  • Outgoing team player and strong communicator
  • Exceptional organizational and project management skills as well as the ability to multitask among a multitude of projects and responsibilities
  • Goal-driven with a high degree of initiative and self-motivation to complete projects
  • Proven ability to work in a deadline driven and fast-paced environment, while maintaining accuracy is essential
  • Strong analytical skills and ability to report on and review results, extract insights to optimize all efforts

VEGA Must Haves

  • You have an unrelenting desire to achieve
  • The outdoors isn’t just the place between your car and house
  • You have a sense of humor and passion for health and wellness
  • You love to have fun, but take your responsibilities seriously
  • You live the Vega brand

Benefits of Working for VEGA

  • Competitive compensation plan
  • Open Book Management
  • Performance Bonuses
  • Alternative refreshment options that go beyond coffee
  • On-site kitchen with an optional plant-based, vegan lunch program
  • In-house gym and meditation room
  • Monthly product to try so that you can perform at your best and promote the Vegatopian lifestyle
  • Group MSP – 100% coverage
  • Employee assistance program (EAP)
  • Flexible Extended Health/Dental Plan
  • Green transit incentives
  • Fitness Subsidy
  • Education Fund
  • Group RRSP
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