Digital Marketing Analyst - Edmonton, AB | Strathcom Media | | 27/05/15
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Digital Marketing Analyst full-time

Location: Edmonton, AB
Company Name: Strathcom Media ()
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Do you want to work for a fast-growing technology company in Edmonton? Strathcom Media is Canada's largest provider of technology and solutions for car dealers looking to get the most out of their online presence and marketing efforts.

We are on the hunt for an expert Online Advertising Analyst. Strathcom is a great place to start your career in technology - offering excellent pay and benefits, which includes a gym membership, discounted cell phone plan, epic coffee machine, daily hot-lunch program, an employee investment program, professional training and development and advancement opportunities.

The media landscape has shifted online, are you looking to grow your skills as a digital marketer? Strathcom Media is one of Google’s largest partners in the Canadian Market.  We often send employees to specialized Google events… Not sure if you have what it takes?  A great attitude and a willingness to learn are the primary things that we look for!

About You:

  • You are an "Excel Wizard" and your daily routine includes vlookups, IF formulas, pivot tables and macros.

  • You have an analytical mind, and a love for working with raw data.

  • You want to learn about pay-per-click (PPC) advertising and find new ways to optimize campaigns.

  • You have a keen interest in online marketing and the automotive industry.


  • Analyze and interpret statistics for multiple accounts in Google Analytics and Google AdWords.

  • Create account performance reports under tight deadlines.

  • Find ways to improve account performance based on goals, trends and key metrics (Account Optimization).

  • Investigate and develop PPC best practices to increase qualified traffic.

  • Identify strong keyword baskets and continually test them.

  • Help design, implement and manage PPC campaigns.

  • Create A/B test plans through Google Analytics.

  • Research and test new Search Engine Marketing practices.

Required Skills, Knowledge and Experience:

    • Proficiency in MS Excel required

    • Understands web data analysis and online advertising best practices

    • Team player able to work in a fast paced environment

    • Experience working with Google AdWords and Analytics an asset

    • Acquisio (Bid Management Tool) knowledge a plus

    • Search engine optimization (SEO) knowledge an asset

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