AREA OF RESPONSIBILITY:

This role is responsible to coordinate, develop and execute Transit’s traditional and digital marketing programs, campaigns, activities and initiatives to increase public awareness, create positive ridership branding and promote Transit services. Act as a key digital media source of contact to meet operational needs while continuously enhancing the Transit public image.

1. OPERATION SUPPORT

• Provide day-to-day traditional and digital creation, guidance and support for Marketing programs, processes, and project initiatives to meet operational needs and corporate service standards
• Provide expertise in the development and support of new web based products and services as needs are identified
• Enhance design and functionality by refining layout and navigation of multimedia content such as copy, photos, videos and usage of social media

2. CUSTOMER SERVICE

• Act as a key source of contact and provide guidance, advice and support to ensure coordination meets operational needs and corporate service standards
• Partner with operating departments to assist in the development of concepts for visual presentation
• Collaborate within the Marketing team in the development and support of marketing initiatives
• Escalate complex issues to appropriate level for resolution
• Build and maintain a relationship with cross-functional departments, team and management to support coordination and ensure a thorough understanding of operational needs

3. COMMUNICATION AND REPORTING

• Prepare visual and digital proofs, presentations and concepts as required accurately by established timelines
• Present and convey concepts using formal presentations and facilitative exercises
• Develop, redesign and improve workflows, methodologies and processes for maintenance and development of quality information and content
• Create and maintain documentation and ensure necessary sign-offs and approvals meet policies and confidentiality
• Provide measurement statistics on digital marketing initiatives using analytic reporting tools.

4. CORPORATE CONTRIBUTION

• Conduct research using internal and external resources to gain insight of market trends, current programs, marketing techniques and communication modes to support management and recommend ways to improve business processes, service solutions and best practices
• Ensure all materials produced conform to department procedures and guidelines while maintaining Corporate Visual standards
• Maintain knowledge City policies and practices, legislation, regulations and Standard Operating Procedures (SOPs)

5. BUDGET SUPPORT

• Use of effective resource and expense management at all times to meet corporate policies and guidelines

6. TEAMWORK AND COOPERATION

• Participate in project coordination and team meetings as required to meet operational needs.
• Work well within diverse groups in support of operational goals and objectives.
• Demonstrate corporate values at all times
• Participate as a member of cross-functional team
• Provide support/backup as necessary

SELECTION CRITERIA:

• Post-secondary degree or diploma in Graphic Design, Multimedia Studies or related field of study
• 3-5 years traditional and digital content development experience
• Proficient in photo and video editing and publishing software such as but not limited to Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Director, Premiere), QuarkXPress, as well as publishing platforms
• Advanced experience with social media tools including but not limited to Twitter, Facebook, Instagram
• Demonstrated success in traditional and digital content production
• Transit experience is an asset
• Thorough Knowledge of Municipal, Regional, Provincial and Federal Governments and applicable Legislations is an asset
• Ability to identify business needs, initiate and coordinate project resource requests
• Solid Customer Service and interpersonal skills; Interface with internal and external customers to meet corporate service standards
• Solid Organizational skills; Detail oriented, well organized, able to coordinate activities and tasks meeting conflicting priorities and timelines
• Computer proficiency in Microsoft office/software

**Various tests and/or exams may be administered as part of the selection criteria.

** The starting salary for this position is $67,910 and is negotiable based on education and experience.

TO APPLY: Please apply online, quoting file number: 102784 by January 22, 2017 at: www.brampton.ca/employment or via www.workopolis.com and search for key words City of Brampton. If you require assistance with the application process, please contact us directly. We thank all applicants; however, only those selected for an interview with be contacted. The successful candidate(s) will be required, as a condition of employment, to execute a written employment agreement. We are dedicated to equal opportunity.

The City is an equal opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise the Human Resources Division of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.