Digital Campaign Strategist full-time
Point Blank Creative is seeking a Digital Campaign Strategist to join our growing team. You’re an exceptional writer who’s focused on creating impact–someone who wants to learn and grow in the intersecting fields of digital, organizing, and social change.
You’re excited about exceptional content and cutting-edge technology, and are passionate about building campaigns that engage real people.
Who we are
Point Blank is a full-service creative agency. We work with progressive causes and movements to tell stories and build campaigns that create change. We’re based in Vancouver, with staff in Victoria, Toronto, and Ottawa.
Your duties
Writing content for digital platforms, including social media and mass emails, that drive action and engagement for our clients’ campaigns
Helping develop digital campaigns for email, social media, web and other digital channels, including developing strategy, content calendaring, and/or acquisition plans
Reporting on results internally and to clients, and proposing strategy changes as needed depending on results
Developing recommendations for clients’ online fundraising, social media content, and email marketing
Leading tone of voice, goal-setting, calendaring, and brainstorming exercises with clients
Review and provide feedback on client and Point Blank teammates’ content
Conceiving & writing online ads and ad strategies to support acquisition, engagement, and persuasion
Buying, targeting and placing online ads through multiple platforms
Documentation of projects, including but not limited to:
Development of briefs
Meeting minutes
Project evaluation and final reports
Leading and designing discovery processes
Your qualifications
Exceptional writing skills
2+ years of experience with email campaigns, social media writing, and digital strategy
Ability to work independently and proactively
Ability to work with a team
Highly organized and able to prioritize multiple projects while coming up with creative solutions
Experience using eCRMs like BSD Tools, Nationbuilder, Engaging Networks, etc.
Preference given for:
Analytics experience
Web development skills: HTML, CSS, Wordpress, Drupal, Nationbuilder
- Experience planning & executing digital ad buys