Digital Campaign Strategist - Vancouver, Ottawa | Point Blank Creative | | 09/11/16
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Digital Campaign Strategist Full-Time

Location: Vancouver, Ottawa
Company Name: Point Blank Creative ()
Category: Copywriting / Writing, Marketing / Strategy, Online Marketing

Point Blank Creative is seeking a Digital Campaign Strategist to join our growing team. You’re an exceptional writer who’s focused on creating impact–someone who wants to learn and grow in the intersecting fields of digital, organizing, and social change.

You’re excited about exceptional content and cutting-edge technology, and are passionate about building campaigns that engage real people.

Who we are

Point Blank is a full-service creative agency. We work with progressive causes and movements to tell stories and build campaigns that create change. We’re based in Vancouver, with staff in Victoria, Toronto, and Ottawa.

Your duties

  • Writing content for digital platforms, including social media and mass emails, that drive action and engagement for our clients’ campaigns

  • Helping develop digital campaigns for email, social media, web and other digital channels, including developing strategy, content calendaring, and/or acquisition plans

  • Reporting on results internally and to clients, and proposing strategy changes as needed depending on results

  • Developing recommendations for clients’ online fundraising, social media content, and email marketing

  • Leading tone of voice, goal-setting, calendaring, and brainstorming exercises with clients

  • Review and provide feedback on client and Point Blank teammates’ content

  • Conceiving & writing online ads and ad strategies to support acquisition, engagement, and persuasion

  • Buying, targeting and placing online ads through multiple platforms

  • Documentation of projects, including but not limited to:

    • Development of briefs

    • Meeting minutes

    • Project evaluation and final reports

  • Leading and designing discovery processes

Your qualifications

  • Exceptional writing skills

  • 2+ years of experience with email campaigns, social media writing, and digital strategy

  • Ability to work independently and proactively

  • Ability to work with a team

  • Highly organized and able to prioritize multiple projects while coming up with creative solutions

  • Experience using eCRMs like BSD Tools, Nationbuilder, Engaging Networks, etc.

  • Preference given for:

    • Analytics experience

    • Web development skills: HTML, CSS, Wordpress, Drupal, Nationbuilder

    • Experience planning & executing digital ad buys
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