If you’re passionate about digital marketing, love to dig into data to discover actionable insights, and are a skilled communicator, then we want to talk to you! XE is seeking a dynamic Customer Acquisition Specialist to join our team.

Reporting to the Customer Acquisition Manager, you are a driven and meticulous self-starter, who can quickly adapt to a fast-paced environment. With strong emphasis on tech-business competencies (SEO, ASO, CRO social, data analytics), you will play a critical role in our dedicated and growing Marketing team and more specifically be a key part of accelerating our rapid growth goals.

Responsibilities for the Customer Acquisition Specialist include:

• Develop a fundamental understanding of our customer segments and their needs
• Execute SEO and ASO strategies that align with customer needs and company goals
• Present insights gained from performance analysis to evolve marketing strategies/tactics
• Execute digital marketing activities: CRO, Communications, Analytics, AB Testing
• Research markets, competitors, and customers and course-correct as needed
• Participate in the development of strategic plans
• Own the day-to-day management, testing regiment and scheduling of campaigns through our tracking platforms
• Balance multiple priorities, tasks, and growth marketing goals

Qualifications for the Customer Acquisition Specialist include:

• Bachelor’s degree in Marketing or related experience

Requirements for the Customer Acquisition Specialist include:

• 3-5 years of experience in a similar role
• E-business competencies: SEO, CRO, Social, Web Metrics (big bonus points for ASO)
• Meticulous attention to accuracy and detail with strong time-management skills
• Self-motivated, performance driven, and able to work independently and in a team
• Proven ability to build strong partnerships and relationships with key stakeholders
• Outstanding written and verbal communication skills
• Exceptional analytical, problem solving, and research skills
• Solid experience with web analytics tools and data analysis
• Ability to create engaging written and verbal presentations