Inbound Marketing Consultant - Calgary | Everbrave Branding Group | | 02/02/16
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Inbound Marketing Consultant full-time

Location: Calgary
Company Name: Everbrave Branding Group ()
Category: Copywriting / Writing, Marketing
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You are an amazing, results-focused inbound marketer looking to work with a great agency and a great team of people. You will join our inbound marketing team as the primary point of contact for all client communications and campaign execution for our growing inbound marketing service offering. Your passion for business and dedication to achieving results is what gets you out of bed in the morning. You are a true evangelist of intelligent, data-driven inbound marketing strategies. (Oh – and you're also a social media junkie and a blog-lover!). Here at Everbrave, you can count on working with a fantastic team where you're respected, challenged and encouraged to do your best work.


  • Build and maintain a rich content/editorial calendar each month to drive leads, subscribers, awareness and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.)
  • Foster client relationships and provide excellent customer service – get to know clients and their business, attend in-person meetings and initiate regular phone calls
  • Blog on an ongoing basis to attract site visitors through search, social and email subscribers
  • Grow new client leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
  • Establish closed-loop analytics around your campaigns and content to understand how your inbound marketing activity is generating traffic and leads – and how we can grow it even faster
  • Collaborate with designers, marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our client's target audience
  • Manage a team of copywriters and review all content to ensure appropriate and consistent tone, language, grammar, quality and length
  • Work collaboratively with executive and accounts teams on strategies and content tasks
  • Provide direction to external copywriter partners to produce, create, and edit high-traffic blog content, lead-converting resources and marketing content in support of strategies


  • Business/Commerce/Communications degree or equivalent work experience
  • Professional fluency in English with excellent written and verbal skills
  • Minimum 2 years B2B marketing experience, copywriting, content strategy and blogging – with the goal of generating web visitors and leads (if no experience, you'll need a stand out reason for why you're right for the job!)
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  • An agile and experimental learner, bringing new ideas to the team and moving at a fast pace to hit aggressive goals
  • Proficiency in HubSpot’s marketing automation and blogging software in order to generate traffic, convert visitors into leads, and nurture them (using dynamic workflows) into converted customers
  • Please note that training will be provided to those who meet the other requirements stated above but have not used the HubSpot marketing platform
  • Must possess proven time management and project management abilities

We're a full-service marketing agency specializing in the development of marketing and brand platforms for our clients' growing businesses. We pride ourselves on delivering both effective content and creative work that aligns with our client's business goals and reaches their audience in a meaningful way. Having worked with industry-leading companies in a full range of sectors, we pride ourselves on strong client retention, award-winning work and delivering effective solutions to unique challenges. When you work with us, you'll enjoy working with a team of great people who think big, have fun and pride ourselves on being accountable to our team and our clients.

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