Content Marketer full-time
We are looking for someone passionate about crafting the language and narrative around the future of business banking. Your primary goal is to develop content & strategies that both drive awareness of our company and help educate prospects about our use cases/value proposition. This role will work closely with our sales, marketing, and product teams. You will be working in a highly collaborative environment alongside a team of seasoned technology executives and industry thought leaders, but with free reign to find a voice for our brand.
Key Responsibilities:
Content Generation: Generate the best website, blog posts, sales support materials, and other content to tell our story and educate prospects.
PR/Analyst Relations: Build relationships with media and analyst contacts, and pitch great content to those contacts.
Channel Management: Manage digital content hubs and all supporting social channels, including email/newsletter distribution.
Develop and manage an editorial calendar and organization workflows.
Measurement and optimization of the content marketing program
We are a startup, so there are going to be a million other things that need to get done.
Qualifications:
Bachelor’s Degree or 2+ years equivalent experience (ideally at an enterprise technology company).
Familiar with Adobe Creative Suite, WordPress, Google Analytics, SlideShare, and the top social channels.
Basic understanding of SEO, content categorization and structure, content development, distribution, and measurement.
Excellent organizational skills and attention to detail.
Some familiarity with best practices in enterprise demand generation tactics - including retargeting, content marketing, CPC, and SEM.
Account-based marketing experience is a plus.
*** Portfolio and marketing writing samples are appreciated.
FI.SPAN is an enterprise SaaS FinTech start-up which makes it easy for banks to deploy new financial products and services quickly. Founded in 2016 by dynamic and successful FinTech entrepreneur Lisa Shields, our mission is to fundamentally change the way that companies bank, while building Vancouver’s next anchor company. FI.SPAN’s offices are located downtown in the MNP Tower with access to state-of-the-art amenities along the scenic shores of Coal Harbour.