Community Marketing Manager - South Edmonton Rec Room - Edmonton, AB | Cineplex Entertainment | | 18/07/16
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Community Marketing Manager - South Edmonton Rec Room full-time

Location: Edmonton, AB
Company Name: Cineplex Entertainment ()
Category: Marketing , Social Media
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About Cineplex Entertainment: Cineplex Entertainment is the #1 theatre exhibition company in Canada, serving more than 77 million guests annually. Proudly Canadian and with approximately 11,000 employees, the Cineplex family of theatres includes the following: Cineplex Odeon, SilverCity, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas and Cineplex VIP Cinemas. Our company offers competitive compensation and incentive programs coupled with comprehensive benefit programs, which includes health, dental and retirement savings plans.

Do you have a passion for new and exciting nationwide business ventures? Would you love to be part of a team that’s set to expand from coast to coast in Canada? Do you want to play a crucial role in changing the landscape of entertainment in Canada? Now that I have your attention and have peaked your interest – let’s tell you a bit about this revolutionary new concept called The Rec Room.

The concept will feature a wide range of entertainment options: a large attractions area featuring state of the art simulation games, redemption gaming for prizes, and a variety of recreational games that may include luxury bowling, billiards, shuffleboard and ping pong. There will be an auditorium-style venue offering live entertainment – musical acts, bands and comedians – and also featuring a theatre-sized, high definition screen for catching the game or watching a wide range of other entertainment programming. The Rec Room will also offer an upscale casual dining environment, featuring an open kitchen and a contemporary menu offering everyone’s favourites, as well as an “eatertainment-style” concept in the games area. A large centre bar area with adjacent stage will include impressive digital displays and serve as the gathering spot for watching the big game or other major events. The Rec Room will integrate a cutting-edge interactive technology platform that will enhance all aspects of the entertainment experience.

The company has announced that its first location will open in early 2016 at South Edmonton Common, in Edmonton, Alberta and the second is scheduled to open in December of 2016 in Deerfoot City in Calgary, Alberta and a third has been announced for Toronto, opening Q1, 2017. Additional locations will open nationally over the course of the next several years.

Cineplex Entertainment, headquartered in Toronto, Ontario, is currently recruiting for the position of Community Marketing Manager - South Edmonton Rec Room, reporting to the Director of Marketing - The Rec Room. This position will be based at our South Edmonton Rec Room located at 1525 99 St. NW in Edmonton, AB.

The Community Marketing Manager (CMM) is the local/regional brand ambassador for The Rec Room. The role is accountable for supporting the execution of national marketing initiatives as well as identifying, creating and implementing local initiatives and managing the social conversation and engagement.

Job Duties

  • The Brand Champion for their location.

  • Identify local marketing opportunities (internal & external), and develop programs outlining strategy and metrics to drive business objectives as well as evaluating the overall success of each initiative.

  • Community management of, as well as content creation for, local social media content and review sites in line with National Marketing plans.

  • Identify key relationships and partnerships that will help build the The Rec Room brand, building and implementing associated activation plans to drive business objectives.

  • Respond in a timely manner to social media guest conversation and feedback including issues management.

  • Maintain a current marketing calendar that outlines all brand events

  • Roll out corporate marketing initiatives and provide feedback on success and opportunities.

  • Work with Brand Manager and Director of Entertainment Content to develop and execute marketing programs for events, as well as evaluating the overall success of each initiative.

  • Support Sales Manager with local marketing plans and tactics to drive group sales revenue.

  • Update and work closely with Cineplex’s communication team to identify and execute local PR opportunities.

  • Local media buys and activation.

  • Build and maintain relationships with local media contacts.

  • Work with the Management team to reinforce brand, guest and staff experience

  • Attend relevant external events and act as brand spokesperson as required.

  • Ensure that website is up to date.

  • Provide content direction and plans for website.

  • Explore ways to drive local acquisition to digital marketing channels (app, email).

  • Manage any marketing aspects of retail merchandise

  • Track and report any issues with native app or website to TRR marketing leads.


  • University degree or College Diploma in an appropriate field.

  • 2-3 years of marketing and social media experience.

  • Experience in customer service.

  • Working knowledge of restaurant and/or entertainment industry principles, methods, practices, and techniques is preferred, but not required.

  • Experience managing and activating partnerships.

  • Ability to manage and maintain a promotional calendar.

  • Ability to work cohesively within a team environment.

  • Able to respond quickly in a dynamic and changing environment.

  • Highly flexible, with solid interpersonal skills that allow one to work effectively in a diverse working environment.

  • Able to build and maintain effective relationships with corporate departments, key business partners, and customers.

  • Knowledge of budget management.

  • Experience buying media and building activation plans

  • Able to effectively communicate both verbally and in writing

  • Ability to coordinate and organize meetings, promotions and events.

Working Conditions

  • Evenings, weekends and additional hours as required (this is an important one given role)

  • Ability to attend external events and conduct presentations

Interested applicants, please apply today.

While we appreciate all interest, only those candidates selected for an interview will be contacted. As part of Cineplex Entertainment’s standard recruitment process, suitable candidate(s) will be required to undergo pre-employment screening as a condition of employment or promotion.

No Agency Calls Please

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