Our name, CloudRaker, has nothing to do with the eminent “cloud” that has taken the digital world by storm. Our company was around long before cloud computing was a thing, and our name comes from an even older relic: Cloudraker mountain 200km north of Vancouver. It was on that mountain the inspiration came to start our company and make it a place our kids would think was cool.
That inspiration became reality in 2000, when CloudRaker came to life as a digital agency in Montreal. Since then, we have built great digital platforms and engaging marketing campaigns. Now, after 16 years, our growth has brought us back to our roots in BC.
We are looking for a digital savvy Community Manager, to join our Vancouver team. In this role, you will need to understand who’s-who in the Vancouver blogging scene. You will also support our Advisors in working with clients and organizing blogger outreach and social media campaigns.
1) Content creation
Plan the content for social channels
Create and update detailed content calendars
Creatively execute content plans
Upload content onto social media channels and blogs, using a CMS
Create and maintain relationships with external partners who contribute to the content
Stay informed about trends in content and content marketing
Assist in developing local campaigns through social and PR channels working with the local Advisor and National team.
Analyze content performance, produce weekly reports and provide recommendations for improvement
Coordinate contests laid out in content plans, and manage relationships with the winners and logistics surrounding the distribution of prizes
Support advisors on specific mandates (research and data collection, benchmarking, project coordination, etc.)
Collaborate with the strategy team and account managers
Participate in projects that span multiple media channels: traditional (TV, radio, print), web, social media, online video, magazines, etc.
Work with media and partners on native and branded content opportunities.
3) Community Management
Build an ecosystem of ambassadors, influencers and co-creators online and offline
Engage social communities
Constantly monitor social media in order to understand what is being said about our clients' brands, using various monitoring softwares
4) Influencer Relations
Identify key influencers in the Vancouver area for a National account.
Maintain a deep understanding of and develop relationships with the blogger and influencer communities, and identify potential influencers
Manage partnerships with traditional and social media
Leverage earned media opportunities
Be responsible for linguistic consistency in our customers' communication documents
Help the teams who design and write our clients' campaigns
Edit and write english texts
You are beyond the basics (Facebook, Twitter, Pinterest) and are curious about emerging platforms.
Excellent communication skills
Autonomy and sense of initiative;
Structured, organized, positive, creative and proactive;
Able to deliver results quickly, on short notice;
Mastery of Facebook Insights, Twitter Insights, Youtube analytics (an asset);
Experience setting up and analyzing paid campaigns (Twitter ads, Facebook ads, etc.) (an asset).
Existing relationships with bloggers would be a definite asset.
Existing experience in Public Relations would be an asset.
Minimum 3 years of experience in a similar role;
General knowledge about digital marketing;
Working knowledge of social media management tools/platforms (Percolate, Hootsuite, Spreadfast, etc)
Fluent in english, oral and written
If like other rakers you believe that our job is not about making people want things, it’s about making things people want, then you will make a great addition to our team.