Communications Manager - Lake Louise, AB | Lake Louise Ski Resort | FreshGigs.ca | 24/05/17
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Communications Manager Full-Time

Location: Lake Louise, AB
Company Name: Lake Louise Ski Resort ()
Category: Communications, Marketing / Strategy, Social Media

Job Description:

Reporting to the Director, the role of Communications Manager will be to help with the execution of the annual Marketing Communications Plan. This includes, but is not limited to, generating all written promo content, tracking campaign ROI, supervising FAM logistics for media, and the planning and execution of Social Media strategies and tactics.  Proactive solicitation of tourism related stories, research, and related follow through will be a key component.

Job Responsibilities:

  • Assisting in the development of the Marketing & Sales Plan
  • Gather and syndicate content, imagery and video promoting Lake Louise
  • Script  and co-host on-line weekly video show and manage video production partner
  • Develop annual Social Media strategy and execute as per overall Marketing plan
  • Monitor and engage with Facebook, Twitter and Instagram to best promote the Lake Louise experience
  • Research and draft articles for editorial opportunities with all relevant media outlets, newsletters, online publications, etc
  • Coordinate logistics of media familiarization trips to Lake Louise
  • Research and draft media releases as required
  • Update media content on skilouise.com and syndicate to all partner sites
  • Create and distribute media kits as required
  • Create and manage media relations database
  • Trafficking of all Marketing activities to ensure timely, accurate delivery both print and on-line
  • Production of campaign tracking reports
  • Other duties as required

Qualifications:

  • High level of proficiency with Microsoft Office, major social media platforms and GoPro
  • Exceptional creative writing and communication skills
  • Obsessive attention to detail
  • Creativity, enthusiasm, and  a passion for the mountains
  • Very strong t expert ski or snowboard skills
  • Self-motivated; ability to work under pressure and meet deadlines
  • Strong organizational and time management skills
  • Ability to work both independently and as a team player
  • Minimum of 3-5 years work experience in related field
  • Basic graphic design skills would be an asset

Work Schedule: Winter: 5 days on/2 days off, Summer: 4 days on/3 days off (schedule is business level dependent)

Dress Code: Business casual

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