Circulation Marketing Manager - Calgary, AB | Western Horse Review | | 21/03/12
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Circulation Marketing Manager Contract

Location: Calgary, AB
Company Name: Western Horse Review
Category: Marketing / Strategy

Western Horse Review is a 20-year-old Canadian niche publication with an energetic and active brand, and a loyal readership. We are looking for a Circulation Marketing Manager with a strong background in magazine circulation, great creative ideas and capable analytical skills, to expand the readership of the magazine.

This is a part-time, long-term contract position, the selected candidate will be working out of his or her home office, and meet regularly in the Calgary area with the publisher and magazine team.


  • Work on the development and implementation of innovative campaigns to drive subscription volume growth and margins – both in print and online.
  • Oversee retention programs
  • Manage email campaigns and other web based campaigns
  • Analyze results and provide feedback and recommendations
  • Work in close collaboration with sales force to drive retail sales
  • Prepare budget, quarterly forecasts and end-project reports
  • Compile semi-annual CCAB and CMCA audit reports
  • Source out and complete funding applications
  • Work closely with newsstand distributors both nationally and regionally to increase newsstand presence
  • Analyze competitive trends
  • Liaise with fulfillment house for customer service, renewals and invoice selection and other day to day activities
  • Work closely with mailing house and printers
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