Posted End Date: 2/2/2018

The Marketer in you wants to impact a company’s strategy and results. This is your opportunity – join the newly formed Strategic Customer Marketing (SCM) organization. Be part of our Brand and Experience team and help transform one of Canada's largest and most trusted companies. The mission of the Brand and Experience team is to provide a holistic view of our customers and their experiences across all channels and business. We act as a centre of excellence for branding as we seek to build our place in the Canadian market. We work with the businesses to define the vision for our customer experience. Finally, we develop a long-term view of industry trends and the impact of external pressures on our customers and our strategy.

You will see and feel your impact as you help develop, lead and implement our brand evolution, reporting to the AVP of Brand & Sponsorship.

Accountabilities:

1-Brand Strategy, Development & Implementation:

• Develop & refine strategies to drive business forward, including an annual strategic review,  short term modifications and long range planning to support the brand
• Closely align the brand evolution with business and channel objectives and strategies
• Develop effective promotions and advertising to support the brand
• Analyze channels and markets for strengths, weakness and competitive positioning and take action to deliver on strategy

1-Brand Management

• Build relationships with Lines of Business and Distribution Channels to gather market intelligence from the field and
• Coordinate the implementation and ongoing management of Brand standards across the enterprise
• Be the custodian of brand equity to ensure consistency and achieve objectives across all channels
• Monitor competitive activity and assess implication and opportunities for the brand

Qualifications and Competencies:

• Bachelor’s or Masters degree – commerce/ marketing degree preferred
• 10 years of professional experience – brand management being an essential asset
• Track record of launching a new brand, or growing a brand in a new market
• Skilled at developing and maintaining strong working relationships with numerous cross-functional business partners, within a matrix environment
• Strong strategic planning, problem solving and analytical skills
• Strong business acumen with an ability to translate insights into actionable recommendations
• Experience working with creative agencies
• Self-starter with a strong work ethic and an entrepreneurial spirit with an unwavering desire to win
• Exceptional communication skills

We offer a challenging, team-oriented work environment, competitive income and benefits, and opportunities for professional and personal development and growth.

Discover your opportunity….

Apply with cover letter and resume today!

Together Great-West Life, London Life and Canada Life serve the financial security needs of 12 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.

Candidates who are selected for an interview will be contacted.