Account Strategist - Richmond | OpenRoad Auto Group | | 18/10/18
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Account Strategist full-time

Location: Richmond
Company Name: OpenRoad Auto Group ()
Category: Marketing
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Interested in developing or advancing your career in the automotive industry with one of the Best Employers and Best Managed Companies in Canada? As OpenRoad continues to grow, we are looking for highly motivated, enthusiastic team players that share the same vision and desire for success as OpenRoad. We are looking for you to join us, to grow with us, and to excel with us!

OpenRoad Auto Group is one of the largest, and fastest growing automotive retail groups in Canada with over 20 brands and more than 25 locations. We are committed to becoming Canada’s recognized automotive leader in customer service. Our continuous growth and expansion is fueled by our talented and motivated professionals that we see as our most valuable assets.

OpenRoad Auto Group is currently seeking to expand our team with a full-time Account Strategist in the Marketing Department at our Head Office in Richmond.

A Career at OpenRoad Means You’ll Enjoy:

  • Competitive Compensation Package & Group Health Benefits
  • Training & Development Support
  • Vehicle Purchase & Service Incentives
  • Opportunities for Career Advancement
  • Employee recognition & rewards
  • Fun & Supportive Culture

Your contribution:

  • Be part of OpenRoad’s Marketing Department, a full-service internal ad agency that serves the group’s dealerships and internal retail “clients”
  • Reporting to the Marketing Manager, act as the account strategist and coordinator for various dealerships, and work with dealership management to deliver promotions and campaigns that meet business needs
  • Research and analyze data to help develop growth strategies and campaigns for dealership accounts
  • Working with the Marketing Manager, Director and dealership General Managers, coordinate external and in-store events, including model launches, private sales, and scheduling and supervision of street team staff
  • Working with a graphic designer and digital strategist, create and implement activations to build leads and sales for assigned dealership accounts
  • Support production of dealership videos to support sales and awareness
  • Create and send e-mail and direct mail campaigns, ensuring content accuracy and pulling database lists to generate leads, increase awareness and support sales
  • Create and review social media posts and campaigns
  • Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores
  • Assist with producing ads and writing radio scripts to support monthly sales campaigns, working with Communications
  • Working with our media buyer, digital buying team and creative services team, ensure that ads are properly scheduled, and production deadlines are met
  • Assist with executing group brand strategy projects, ensuring compliance and good understanding at the store level
  • Maintain budgets, process invoices and purchase orders, and uphold company and department policies, practices and systems
  • Provide additional coordination and marketing support as required
  • This position will be expected to perform other duties as assigned by management

What it takes to be part of our dynamic team:

  • 2+ years of experience in a marketing role or as an advertising account executive, or equivalent, in a fast-paced industry
  • Degree, diploma or equivalent experience in marketing, business, or communications
  • Proven success in online marketing, blogging, guerrilla marketing, event coordination, co-promotions, customer relationship, and content generation and business/sponsorship partnerships
  • Willingness to work potentially long hours at various times of the day for vehicle launches or driving events, and sponsorship activations, including weeknights and weekends
  • Strong attention to detail, with excellent time management skills and ability to work with pressing deadlines
  • Experience in overall project management with a creative mind
  • Responsible individual with a mandatory valid BC Class 5 driver’s license and a clean driving record
  • Experience in luxury and mainstream brands preferred
  • Fluency in multiple languages is a strong asset (specifically Mandarin, Hindi, Punjabi)
  • Passion for cars and knowledge of automotive industry is a significant bonus
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