Account Manager / Digital Marketing Specialist - Burnaby | Smartt | FreshGigs.ca | 27/03/17
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Account Manager / Digital Marketing Specialist Full-Time

Location: Burnaby
Salary: $45,000 - $55,000 depending on experience
Company Name: Smartt ()
Category: Account/Project Mgmt, Online Marketing, SEO/SEM

We are looking for an up-and-coming digital marketing hero with the drive, energy, and intellect to become a cross-functional Senior Account Strategist one day. The perfect candidate will have the right skills and attitude to help manage our excellent clients immediately – all while honing their skills across branding, web development, digital marketing and IT to get promoted to a more senior role.

This is a different Account Manager role than you will find at the typical agency. The traditional Account Manager role entails acting as a mailbox for more technical or creative team members. We believe clients should get value from every interaction, and fully expect you to be able to execute the work (or learn to execute the work) so you can create a WOW experience with every client interaction.

Are you up for the challenge?

Key Responsibilities

Results Generation

  • Handle day-to-day activities for assigned clients.
  • Gather strategic intelligence and other tactical information
  • Send out Client Contact Reports for all client meetings and telephone conversations
  • Relay client requests and change orders to all appropriate team members quickly
  • Effectively present, sell, and defend all agency work/proposals to clients; support other client service team members in these functions.
  • Regularly check for and respond promptly to all client communications, including calls, faxes, email, and project management portals
  • Oversee execution of approved engagements
  • Check and approve creative/production materials, copy, content, layouts, production art, and coordinate client approval of same

Digital Work

  • Setup and manage search engine marketing accounts (example: Google Adwords, Facebook Advertising, Bing Advertising)
  • Perform SEO audits and fixes
  • Social Media: Setup and manage social accounts
  • Reporting: Create weekly and monthly reports
  • Design: Create graphical banners
  • Web Changes: Perform content changes on websites
  • Blog Posts: Write, edit, and post blog content
  • Copywriting: Create headlines and content
  • Email Marketing: Create and sendout newsletter mailouts
  • Web Services: Perform ongoing Web Service work (example: Wordpress updates and security management)

Account Planning and Research

  • Gather strategic intelligence and other tactical information
  • Assist in preparing client proposals, roadmaps, and plans
  • Keep apprised of clients’ brands/products/services/marketing developments

Communications

  • Build great working relationships with clients
  • Send out Meeting Summary Reports for all client meetings and telephone conversations
  • Regularly check for and respond promptly to all client communications, including calls, faxes, email, and project management portals
  • Effectively present, sell, and defend all agency work/proposals to clients; support other client service team members in these functions.

Client Training and Education

  • Translate technical concepts into everyday business language for clients
  • Explain insights from SEO, Analytics, and marketing results to clients
  • Assist in training of client tasks within scope of projects

New Business

  • Renew and grow existing client accounts.
  • Actively seek additional projects/new business from client contacts
  • Represent agency at industry, networking, and communication functions

Administration and Finance

  • Ensure prompt collection of accounts receivable
  • Coordinate project timing and budgets with all relevant agency personnel
  • Ensure projects delivery on budget and on time
  • Inform account reviewer regularly of account progress for all assigned clients; involve account reviewer immediately in event of potential problems (client/agency relations, budget overruns, etc)

Reporting

  • Create daily summary report to document activity
  • Create weekly “Measurable Results” report for Account Reviewer
  • Create weekly dashboard report for Reporting Person

Education Level

Bachelor's degree

Compensation

  • $45,000 - $55,000 per year, depending on experience
  • Extended health and dental
  • 15 paid days off per year
  • Free at home internet connection
  • Company funded education, certification and career development
  • Unparalleled growth opportunities

About You

  • Have strong interests in everything digital and technology-related; and hungry to learn what you do not know
  • Have a broad perspective with a strong attention to detail; with excellent time management skills
  • Be an effective communicator, both verbally and in writing
  • Be flexible and able to solve problems
  • Be a builder of great working relationships with client and contacts
  • Be an avid follower of latest best practices
  • Be “bouncing off the wall” energetic, even when performing repetitive tasks
  • Be on top of the day-to-day administration of client accounts
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