Writer - Vancouver, BC | VFS | FreshGigs.ca | 08/06/15
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Writer full-time

Location: Vancouver, BC
Company Name: VFS ()
Category: Copywriting / Writing
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Department: Marketing + Admissions
# of Positions: 1

JOB SCOPE

The Writer is a key contributor in the creative development of a project, from concept to final proofing, and works closely with graphic designers, web designers and developers, media producers, coordinators, PR, management, and faculty to execute his or her responsibilities.

The Writer must:

  • Be passionate about the field of marketing copywriting and care deeply about language
  • Brainstorm and solve creative problems
  • Edit and proofread with perfect accuracy
  • Communicate effectively, in formal and informal contexts
  • Produce a substantial quantity of copy in a wide range of formats
  • Work independently and take initiative
  • Be extremely brand-aware
  • Be able to quickly and seamlessly modulate tone and style for different global audiences and media
  • Be a strong creative presence at meetings
  • Remain even-keeled and effective under tight deadlines
  • Be passionate about pop culture, the entertainment arts, creative people, and the value of the VFS education and community
  • Think beyond the sentence, to the next step in the reader’s journey - where do we go from here?

CORE RESPONSIBILITIES

  • Write powerful, clear copy for web, print advertising, blog, social media, video, listings, editorial, PR, internal documents, and more
  • Edit, improve, and sharpen existing copy to conform to an established tone and style - and be actively engaged in defining that style
  • Work with designers to develop original, imaginative concepts based on strategic briefs
  • Proofread and fact-check copy from a wide variety of sources with 100 percent accuracy
  • Work closely with management, coordinators, and creatives to see projects through from concept to delivery
  • Provide writing support to all Marketing team members and VFS senior management
  • Take an active role in developing and maintaining the overall marketing message for each of VFS
  • Independently research student work, alumni credits, curriculum, and the entertainment arts
  • Liaise with faculty, staff, and alumni on an ongoing basis
  • Maintain awareness of the latest developments in film, TV, video games, design, and digital media
  • Oversee and conduct video interviews, and report on VFS events
  • The role is not journalism, PR, or SEO-driven, but does incorporate aspects of all three; specialists in these fields need not apply
  • Other duties as assigned by the Director of Marketing

JOB QUALIFICATIONS

  • Degree or diploma in Creative Writing or Marketing with a strong focus on copywriting
  • Five to six years of relevant experience
  • Strong conceptual thinking; equally skilled at developing short and long copy
  • Excellent writing, editing, and proofreading ability
  • In-depth understanding of basic user experience for web copy and online mediums
  • Proficiency with key Windows software, including Microsoft Word and Excel
  • Familiarity with WordPress and Photoshop
  • Knowledge of major social platforms and their use in a marketing context, including YouTube, Twitter, Facebook, and Tumblr
  • The ability to multi-task, set priorities, work under pressure, and meet tight deadlines
  • A team player who thrives in a collaborative environment
  • Attention to detail and organizational skills are absolutely essential
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