Description:

• Builds brand awareness, using Smart Set voice and positive brand experience through an active brand ambassador network;
• Develops communication and social activity calendar and creates social events/activities in support of operational, regional and/or merchandising objectives;
• Manages and grows Smart Set’s presence and fan base on Facebook, Pinterest, Youtube, Twitter and other relevant social media channels, implements strategy and maintains on a daily basis;
• Spots the conversation starter in every piece of content and keeps the conversation going. Continuously monitors and participates in conversations, answering comments, acting as a mediator and interacting with customers;
• Establishes communications and relationships with bloggers, develops partnerships with social media platforms, influencers and fashion bloggers, explores new platforms and ensure new social/share opportunities;
• Writes, manages, adapts, gathers materials for social media channels and posts original content that supports the social media efforts;
• Interprets analytics and uses them to develop a social strategy and to offer nuanced feedback beyond likes or follows;
• Identifies threats and opportunities in user generated content surrounding our brand, takes necessary action and reports to appropriate parties;
• Create monitoring tools for all social media sites and initiatives;
• Establish KPIs (key performance indicators) and measure against them;
• Stays abreast and makes recommendations of new social media evolutions and platforms. Is the subject matter expert for any social media related project.

Requirements:

• Bachelor's degree in journalism, marketing, communications or equivalent
• Five (5) years experience in Marketing and/or Public relations (experience within the fashion retail industry is an asset)
• Demonstrated and measurable success with social media including Facebook, Twitter, Google+, Tumblr, YouTube, Instagram, photo, driven social sharing platforms like Pinterest, and other emerging tools
• Strong experience using web analytics and creating reports
• Highly proficient computer skills
• Excellent writing skills as demonstrated in published pieces
• Ability to work in self-directed, fast paced environment and to multi-task
• Flexibility and ability to work well under tight constraints during peak periods
• Excellent interpersonal and communication skills
• Bilingualism (French and English – oral and written)