VP, Guest Insights
Job Type: Full-Time, Permanent
Start Date of Employment (Approx.): As soon as possible
Minimum Education: Bachelor's Degree
Positions Available: 1
NOC Group: (0016)
1818 Cornwall Ave
Vancouver, British Columbia
V6J 1C7 Canada
Reporting to the SVP Brand the Vice President of Guest Insights will be responsible for delivering actionable guest insights into business performance through deep analysis and review of marketing, trends, product, process, and overall strategy.
The ideal candidate combines outstanding business acumen and communication skills with leading quantitative skills, with particular experience in leading teams which design analysis, modeling and testing methodologies across a range of channels to understand our guest. You will lead a team that uses rich data, smart analytics applications, and strategic data insights that will drive how we engage with guests and deliver business growth.
You will lead the build and delivery of a roadmap for customer data science and analytics to support our growth initiatives. You will drive adoption of guest data-informed decision making by key business functions and proactively identify opportunities to evolve the customer data and analytics roadmap based on needs of the business.
This candidate will be the person who communicates strategic insights to leadership, responds to team-based feedback with refinements on the insights generated and develops a team of data scientists and analysts that help inform the future marketing and business strategies. As such you will collaborate with and educate senior leaders across the business.
Lead a team who deliver insights, trends/forecasts and outcome metrics
Manage a team that analyzes and articulates the relationships between value (revenue, cost), digital engagement (web metrics, mobile, app engagement), customer/consumer segments, offline and online engagement.
Provide actionable insights and recommendations to the business based on consumer on-site and in-store actions,
product and content performance and campaign responsiveness.
Work in partnership with internal (BI and IT) and external vendor support teams to ensure best practices and
robustness in reporting and data.
Manage the global guest data roadmap in partnership with cross functional leadership.
Required Skills, Experience and Academic/Educational Requirements:
Bachelor’s degree required with an emphasis in Marketing, Economics, Finance and or Computer Science, MBA preferred
10+ years of experience in customer analytics
5+ years experience leading customer analytics
5+ years of building and leading high performing teams<a>Search</a>
5-10 working in retail and ecommerce required
5 working in data access methods for large customer and transaction databases
Experience working closely with executive leadership on a day to day basis
Strong business acumen, and superior written, verbal and presentation skills
Proficient in leveraging customer analytical methods to drive customer and business outcomes
Demonstrably strong communication skills: truly knows what it means to assemble a story from data and can easily explain how and demonstrate it.
Demonstrated ability to synthesize data, interpret data, and process observations into actionable recommendations is required.
*Comprehensive benefits package including extended medical, dental, disability, & RRSP matching and performance based bonus available. We offer a competitive salary based on experience and support in relocation costs for qualified candidates not residing in Vancouver. The employee is eligible for performance based salary increases & bonuses