Social Media Community Coordinator - Calgary, AB | Natural Markets Food Group | | 10/12/15
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Social Media Community Coordinator full-time

Location: Calgary, AB
Company Name: Natural Markets Food Group ()
Category: Social Media
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The Social Media Coordinator's main focus will be on the day-to-day content schedule and creative execution for the Planet Organic Markets brand on social media sites such as Facebook, Twitter, Instagram, and Periscope. The successful candidate will also explore, seek, develop and implement opportunities for Planet Organic Market with community organizations and events that are best fit for Planet Organic in its market areas.


  • Some experience with social media advertising preferred
  • Strong visual communicator – able to take high quality, engaging photos
  • Some graphic design experience preferred – proficient in photoshop/adobe suite
  • Experience with social media analytics – comfortable diving into the numbers to identify optimization opportunities
  • Facebook-postings and responses
  • Twitter posts – new products, deals, fun events, contests
  • Manage Yelp reviews
  • Instagram – new products, manage picture flow
  • Web page inquires
  • Explore new opportunities for Planet in social media spaces.
  • Complete full survey of all community activities that are suited for Planet – bike to work week, pride parade etc
  • Ensure stores are involved and have support to make involvement meaningful
  • Coordinate in store events to draw customers - cooking classes, talks, shopping walks
  • Coordinate special events involving Planet to get exposure in market areas – Breakfast TV, meet the farmer • Minimum of one year experience in social media, either in house or agency
  • Extraordinary attention to detail
  • Excellent interpersonal, networking, and verbal and written communications skills
  • Ability to draft and publish engaging social content
  • Proactive and able to handle multiple projects simultaneously in a high-pressure, fast-paced environment
  • Familiar with one or more blogging platform, i.e. Wordpress, Tumblr, etc
  • Proficient in Microsoft Word, Excel, and PowerPoint
  • Personally active within and passionate about social media, as well as fashion, design, or lifestyle brands


• Transformational Leader

o Owner, thinks like its “their company”, loves this lifestyle o Leads Change through process, communication and most importantly by example o Evangelist – speaks the vision, to everyone and very often

  • Builds and Leads Great Teams
    o Attracts great people, spots the best easily, people want to work for them
    o Develops the bench
    o Raises the bar on performance and celebrates the wins
  • Figures It Out
    o Always learning, loves getting smart on a topic, intellectually curious
    o Proven technical/functional leader, can crack the code quickly
    o Strategic Visionary, obsessed with trend, detail and what it “could be”
  • Gets It Done
    o Fast answer, right answer
    o Prioritizes to win, knows the “need” to do’s vs the “nice” to do’s
    o Understands the ROI and makes decisions using analytics and financial data

WORK WITH US TO SHARE THE GOOD If the prospect of helping to create an exceptional customer experience while improving your knowledge on healthy living, you will love us! We are obsessed with our products, our customers and the benefits that organic foods deliver to the earth, our communities and the planet.

Why we do what we do:

Love the Lifestyle

  • We are consumed with our products: the taste, the benefits to ourselves and to the earth
  • We choose to work at Planet Organic Market because it is part of our lifestyle, not just a job •
  • We apply what we learn about our products each day to ourselves as well as our customers Learn & Teach
  • As associates we learn new things about our products and we teach our customers not only “what” we sell but “why” we sell it
  • Our favorite thing to say is, “Did you know that..?
  • We commit to learning new things every day to make ourselves and our customers better at making healthy choices for themselves and their families

Laugh & Live Healthy

  • Our commitment to our customers is to make every visit to Planet Organic Market’s an awesome one, every time
  • We strive to make our customers smile (or even laugh) and truly be glad they came
  • Have fun
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