Social Media and Campaign Manager - Edmonton, AB | Rescue SCG | | 05/03/14
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Social Media and Campaign Manager full-time

Location: Edmonton, AB
Salary: $40,000 – $52,000
Company Name: Rescue SCG ()
Category: Social Media
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Do you have experience working on health policy change campaigns? Do you believe youth can significantly contribute to a policy change effort? Do you enjoy educating stakeholders and policy makers on health issues? Do you excel using social media and other digital tools to cause social change?

Then this position is for you.

Company Description

Rescue SCG is a for-profit behavior change marketing agency. Clients include local, state, and federal government organizations as well as not-for-profits, schools, and foundations mainly addressing tobacco use, with growing services in violence, binge drinking, and obesity prevention. Rescue SCG provides services in strategic planning, research, and marketing to execute behavior change programs nationwide. Rescue SCG efforts are primarily focused on youth and young adult populations to cause behavior change through education, policy change and/or culture change. Rescue SCG’s annual sales have grown over 100% in the past 3 years and are expected to more than quadruple in the next 2 years thanks to new, secured contracts. The Rescue SCG team is creative, and challenging industry standards to develop effective and sustainable solutions to public health issues.

Position Description:

The Social Media and Campaign Manager (SMCM) is a full-time, one-year (April 1, 2014 – March 31, 2015) position that reports to the Policy Campaign Group Manager, and will be responsible for the development, launch, and management of youth-generated advocacy initiatives focused on tobacco control in Alberta, Canada. The SMCM will be expected to serve as a strategic leader by developing and implementing campaign strategy, social media manager, project manager, and community change agent working directly with stakeholders and partners to progress change. The job of the SMCM entails activities pertaining to, but not limited to:

The Manager will have seven overarching responsibilities:

  1. Successful development and management of public health policy campaigns on tobacco control that engage hundreds of high school youth in Alberta;
  2. Collaborating with a Youth Action Coordinator on implementation strategies to maximize youth engagement and impact on policy change efforts;
  3. Developing and implementing social media campaigns as part of overall policy campaign strategy;
  4. Building and maintaining relationships with the client, third-party organizations and/or coalitions to maximize campaign impact;
  5. Improvements on the concepts and processes of Rescue SCG’s proprietary youth engagement model to meaningfully engage youth in policy change efforts in a quantifiable and tangible manner; and
  6. Regular reporting on campaign progress and social media efforts.

To achieve these responsibilities, the SMCM must have strong skills in communications, new media, relationship-building, advocacy, and mobilizing the public while being a self-starter, inquisitive, detailed-oriented, up-to-date on best practices in organizing, and able to effectively work independently and as part of a team. In addition, because of the high-tech nature of the campaign, a strong understanding of current technologies is necessary. Non-tech savvy individuals need not apply.

Candidate Requirements


  • Must have valid driver’s license, reliable transportation, and computer and Internet access at home. Must be available to work non-traditional hours such as late nights and weekends. All business-related environments are tobacco-free.

Physical Requirements:

  • Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to travel as needed to meet with clients, coworkers, or attend meetings and seminars. Able to manually lift up to 40 pounds from the floor to table height and back to the floor.


  • Regular travel (2 to 3 times per month) within the province will be required. Travel outside the province will be minimal.

Required Skills:

  • Self-starter, detail-oriented and goal-driven;
  • Track record of meeting deadlines;
  • Problem-solver/good at troubleshooting;
  • Ability to handle multiple moving pieces/fast-paced projects;
  • Positive, enthusiastic attitude;
  • Previous event planning experience, especially community-based events including: logistics – identifying, booking and/or organizing events, event set up and tear down, managing materials, etc., volunteer recruitment and management, interacting directly with the public, and follow up;
  • Excellent writing and interpersonal communication skills;
  • Experience developing and maintaining relationships with coalition partners, community members and/or business owners;
  • Professional experience with social media channels including Facebook, Twitter, Instagram and YouTube and strong computer skills;
  • Ability to work some late nights and weekends;
  • Comfortable working with youth (14-18);
  • Comfortable working in an office environment.

Desired Skills:

  • Political or issue campaign experience – especially in field organizing or grassroots outreach;
  • Tobacco control experience;
  • Experience working with youth;
  • Data analysis experience;
  • Client or funder relations experience;
  • Experience with constituent relations management (CRM) platforms, especially in terms of emailing constituent’s action alerts and regular newsletters;
  • Training and/or public speaking experience.


  • A comprehensive training would be provided to the selected candidate. The training will be conducted at a Rescue SCG office and paid for by RSCG.


  • FT Position. Salary Based on Salary History, Experience and Education Level; Salary Range Possible $40,000 – $52,000


  • Eligible to participate in Performance-Based Bonuses and company benefit plans
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