Social Marketing Specialist - Edmonton, AB | City of Edmonton | | 25/03/15
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Social Marketing Specialist full-time

Location: Edmonton, AB
Salary: $35.500 - $44.353 (Hourly); $62,542.13 - $78,138.90 (Annually)
Company Name: City of Edmonton ()
Category: Social Media
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Would you enjoy providing commuters with service related information, in order to help position transit as the preferred choice of travel? Are you a tactical marketer with a strong desire to execute social marketing initiatives, community outreach, and market research? If so then we are looking for you!

You will be responsible to:

  • Prepare plans outlining Social Marketing initiatives
  • Implement social marketing efforts surrounding service information, rider etiquette and commuter safety
  • Lead internal marketing activities related to corporate culture
  • Monitor initiatives to ensure plans are followed and changed if required
  • Work with community partners and various organizations to help educate riders on the system
  • Outline and execute outreach initiatives to disseminate transit information to different target groups
  • Collaborate with service planners, communication officers and the brand management team to develop materials in a collaborative manner
  • Manage project related expenditures, while supporting the Team Lead with the team's annual budget


  • Completed University Degree in Commerce or a related field, with major coursework in marketing
  • 2 years of demonstrated marketing experience
  • Extensive knowledge of social marketing, program planning and relationship building is required
  • Well developed research and facilitation skills
  • Excellent written and verbal communication skills
  • Highly developed interpersonal skills, as well as strong customer service skills
  • Knowledge of community organizations and an ability to promote public transit within communities

Hours of Work: 33.75 hours per week, Monday - Friday.
Job Number: 21659
Classification Title: Market Planner I
Closing Date: Apr 7, 2015, 10:59:00 PM
Number of Openings (up to): 1 - Permanent Full-time
Union: CSU 52
Department: Customer Experience & Innovation (Transportation Services)
Work Location(s): Scotia Place, 7th Floor, 10060 Jasper Ave    T5J 3R8

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