Senior Specialist Interactive Marketing - Mississauga, ON | Samsung Electronics Canada | | 02/06/16
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Senior Specialist Interactive Marketing Full-Time

Location: Mississauga, ON
Company Name: Samsung Electronics Canada ()
Category: Account/Project Mgmt, Online Marketing, Web Design / Development


Do you believe in the power of technology to help shape a brighter future and a stronger global community? Are you inspired by the possibilities? Are innovation, camaraderie, and the pursuit of excellence part of your innate drive? Then you've got what it takes to succeed at Samsung.

Senior Specialist Interactive Marketing

The Sr. Specialist  Interactive Marketing is responsible for the online activities of the IM business. This includes planning and execution of strategies and support of IM activities in the Social and CRM channels. Responsible for the day-to-day maintenance, of IT and MC products on Including the on-time product launches, accurate information on product detail pages and overall content for the IT and MC divisions on


Online Planning (50%)

  • Online project preparation in support of all IM product lines sold under the B2C business
  • Key point of contact for all IM – B2C related Online programs, activities, and campaigns within SECA
  • Oversee the Search Marketing program for assigned product categories
  • Define and prioritize functional requirements for online projects and work with technical teams where required to build and rollout website functionality
  • Analyze the business needs of the Sales, Marketing, Product Management teams and other business stakeholders and provide insight and thoughts on additional promotional ideas for their product lines
  • Budget management/Vendor selection
  • By participating in IMC planning sessions, this role must bring innovative thinking to drive awareness of SECA IM-B2C related products Website Management (50%)

  • Maintain and update product information on corporate website for MC and IT product divisions, including product pages, key visuals, support content and overall site maintenance
  • Working with Product Managers and Marketing Managers in the individual divisions, to review and approve product pages prior to posting
  • Individual will act as a liaison between the Marketing department and the website development team to facilitate campaigns, contests and other online content as required.
  • Monitor and report on website traffic. Provide insights and recommendations based on consumer activities
  • Provide additional support to other various Corporate and Sponsorship projects as required (cross-divisional)

  • Dealer locator for IM products

  • Web production, webpage creation – WCMS management

  • Work with Product Managers and Marketing Managers to conduct QA of product pages and campaign microsites

  • IA structure decision making – webpage layout/design

  • Support CRM and Social IM activities


  • 3-5 years’ experience in digital marketing including website project management, business/systems analysis, and/or interactive marketing preferred

  • Proven experience defining website requirements, working with both marketing and technical teams
  • Experience using Web content management systems is an asset

  • Knowledge of Web best practices, including site effectiveness and online campaign tracking

  • Knowledge of search engine optimization strategies

  • Technical skills and experience, but has a business / marketing orientation. Strong ability to communicate clearly with both business teams and technical teams

  • Proven ability to function as a liaison bringing together individuals from different teams to achieve a common goal

  • Knowledge of Digital Marketing best practice and demonstration of digital marketing skills including but not limited to: Search, lead generation, mobile trends, advertising platforms and associated media.

  • Knowledge of IT/Mobile industry is an asset

  • Excellent time and project management skills with the ability to manage several projects at once

  • Must be imaginative and innovative with track record of solutions

  • Very strong written and verbal communication and presentation skills.

  • Excellent Microsoft application software and computer skills

  • Knowledge of Omniture, Google analytics

  • Drive analysis of in-depth quantitative analysis of marketing campaigns

  • Experience with A/B and or/ Multivariate test an asset

  • Advanced knowledge of Excel

  • Intermediate analytics knowledge must be able to review raw data and provide an analysis and report back on findings.
  • Extremely strong organizational skills
  • Creativity team work and Laser-like attention to detail
  • Cares deeply about people and representing the Samsung brand via the online properties
  • Team player, flexible and willing to take on a variety of tasks inside and outside of the job description

Samsung is an equal employment opportunity employer.

Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate.  If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.

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