Senior Manager, Digital Marketing full-time

SweetIQ is a B2B startup that thrives on growth. We're looking for an innovative, self-motivated digital marketer who is passionate about finding creative solutions to generating leads and connecting with audiences. If you are excited by the chance to help grow a startup and have a solid B2B background you’re our kind of marketer.

Here’s what you will be doing:

• Leading all digital marketing initiatives company-wide

• Developing, designing, executing and testing demand gen campaigns to connect our company with our customers

• Experimenting, evaluating, rethinking, and then doing it better to make campaigns as effective as possible

• Guiding and growing marketing automation and nurturing programs to maximize lead efficiency

• Helping lower user acquisition costs across the board

• Measuring and improving pipeline and funnel health and performance

• Contribute as one of the core team members of our marketing team to design and execute digital marketing strategy (SEM, SEO, social, third party networks, events, non-traditional)

The person we hire will look a lot like this:

• Experience attracting B2B customers, and an overwhelming understanding of their behaviour and their numbers - and an eagerness respond to what works for them

• Attacks challenges face-first with a smile, focused on results and KPIs because that’s the best way to measure what we do; never waits to be told what to do and just simply gets stuff done

• A love of building sales and marketing models that work and a passion for getting your hands dirty

• Experience with Hubspot or other MA tools (but we use HubSpot, so we’ll rate that higher, obviously) and an inside out knowledge of how to manage a modern CRM

• Bachelor’s Degree in Business or Marketing

• Excel and coding (CSS, HTML, JQuery) skills are a huge plus

Benefits

We love collaboration, desire and commitment - so we’ve built our team that way. The number one benefit to working here is working with people that love what they do and love getting the job done. Here’s what working at SweetIQ looks like:

• You’ll be an essential part of a hardworking but fun loving marketing team dedicated to hitting our numbers and solving problems creatively

• Fast-growing startup environment, with new challenges everyday

• In-house yoga, running club, a great downtown open-concept workspace a short walk from the old-port, flexible working hours, an office dog who will happily share your lunch, great benefits and caffeine on tap.

Please apply with your CV and a cover letter outlining how you’ll help us drive growth.