Senior Analyst, Guest Insights & Analytics full-time
Senior Analyst, Guest Insights & Analytics
lululemon athletica
Salary: $130,000.00 - $180,000.00/Annually
Job Type: Full-Time, Permanent
Language: English
Start Date of Employment (Approx.): As soon as possible
Minimum Education: Bachelor's Degree
Positions Available: 1
NOC Group: (1122)
Job Location(s) 1818 Cornwall Ave Vancouver, British Columbia V6J 1C7 Canada
Job Description
Senior Analyst, Guest Insights & Analytics
lululemon athletica
Founded in 1998 in beautiful Vancouver, BC lululemon athletica creates components to live longer, healthier more fun lives.
digital
lululemon is built on the core philosophy of fostering authentic and strong relationships with our guests, providing humanized experiences and developing an intimate connection with our collective. The Digital department is a hub whose mission is to amplify this connection, through creation of enriched experiences across all guest touchpoints, both online and offline. We strive to innovate, disrupt and challenge the status quo, in a uniquely lululemon way, and we don’t take no for an answer.
a day in the life of an Senior Analyst, Guest Insights & Analytics
- as part of the CRM & Guest Insights team, you are responsible for building deep guest insights, segmentation and predictive analytics to drive highly efficient digital and store campaigns for lululemon
- you have a passion for guest segmentation and modeling, using cohort analysis, cluster analysis, predictive models to drive key business decisions
- you obtain guest insights from both transactional and behavioral data. more importantly you recognize the unique value of both and how they play with, and against, each other
- you work closely with digital marketing, ecommerce, and store teams to share deep guest insights and build robust targeted programs – both online and offline
- you actively track, monitor and report on your programs, taking your outcomes and combining them with those of your colleagues to educate your partners and influence future campaigns
the finer print
- Bachelors Degree in related field (Master’s Degree preferred)
- 4+ years’ experience in data analytics, with experience in R (or Python), SQL and Excel
- Knowledge of BI visualization tools (e.g. Qlikview, Power BI, Tableau), distributed computing (e.g. Hadoop) a plus
- Experience in marketing campaign execution, including segmentation and/or list producing
- Understand omni-channel guest behavior to drive one unified view of the guest
- Experience with databases and knowledge of how they can be used
- All in all, you’re a data junkie and can’t imagine a world without data informed decision making
*Comprehensive benefits package including extended medical, dental, disability, & RRSP matching and performance based bonus available. We offer a competitive salary based on experience and support in relocation costs for qualified candidates not residing in Vancouver. The employee is eligible for performance based salary increases & bonuses.