Sales Development Representative - Vancouver | Adacado | | 04/04/17
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Sales Development Representative full-time

Location: Vancouver
Company Name: Adacado ()
Category: Business Dev/Sales
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About Adacado
Adacado is an industry leader in real time creative (RTC) display advertising. Adacado’s software platform enables advertisers to serve display ads that are personalized to individual viewers in real time. The programmatic ad tech industry continues to grow and Adacado’s real-time creative is at the forefront of its evolution. Based in Vancouver with a presence in New York and Brussels, Adacado works with established advertisers and digital ad agencies around the world. Adacado has experienced strong revenue growth over the last 3 years and achieved profitability with limited Sales and Marketing. We’re now poised for significant growth with the addition of an able and energetic sales team. We offer competitive compensation, three weeks of vacation and a flexible work environment.

The Position & Responsibilities

The Sales Development Representative will be based in Vancouver and focused on selling Adacado’s solution to North American digital ad agencies and programmatic platforms. The role requires a consultative seller with digital advertising experience, a strong drive and preferably established digital agency relationships. This quota-bearing role requires strong presentation and communication skills, both in-person and on the phone since the programmatic agencies are located throughout North America. This position will have a direct impact on company success and will work closely with the Head of Business Development and Revenue out of NY and the local Vancouver Customer Success team. Day-to-day responsibilities will include:

  • Help devise Sales strategy and business pipeline for digital agencies and programmatic platforms
  • Identify prospects via existing contacts, Adacado relationships, in-bound leads and cold-calling
  • Schedule time with digital agencies, trading desks and programmatic media entities evangelizing and selling the benefits of real-time creative
  • Work with Adacado’s Customer Success team (Account Management and Ad Operations) to productize the digital media solutions to best enable them to scale
  • Measure, analyze and communicate sales quota and performance metrics with Adacado’s executive team
  • Work with Marketing to create sales materials and establish more effective communication with prospective agencies
  • Stay current with programmatic technologies and industry trends to best recommend solutions for agencies that complement real-time creative
  • Gather market feedback and provide consistent updates to Adacado’s product team to drive continual innovation
  • Rigorously document communications in customer relationship management (CRM) database to ensure contact history is up to date

The Ideal Candidate and Qualifications

  • Demonstrated success in a goal oriented, highly accountable quota-bearing sales environment
  • 2+ years of experience in digital media Sales
  • Connections in the programmatic advertising space
  • An entrepreneurial approach to business with the desire to work in a fast-paced start-up environment
  • Superior communication skills, including face-to-face presentations, phone and email
  • Solution-oriented focus with the ability to structure, negotiate, and close opportunities
  • Proficient with Excel, Powerpoint, Google Docs and CRM platforms

BS/BA degree

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