Job Description

CAE Healthcare is seeking a Product Marketing Manager. As a leader in healthcare simulation, the company needs a strategic, motivated and action-oriented leader to oversee the development and commercialization of its simulation solutions. Candidates should have experience with all stages of product development/commercialization and proven success managing the strategic and financial goals of specialized healthcare brands. This position will report to the Director of Marketing.

Primary Responsibilities

• Accountable for the profit and loss of assigned product portfolios and maximizes performance by:
• Managing a product roadmap, product lifecycle, marketing strategy and providing the sales and distributor support necessary to drive sales.
• Managing product and promotional costs.
• Development and management of overall brand strategy through the collection, synthesis and analysis of multiple sources of information including but not limited to:
• Market and intelligence from the Sales Force.
• Direct customer feedback (voice of the customer).
• Relevant intelligence from Key Opinion Leaders, medical societies and other major bodies/organization.
• Internal data.
• Oversight of product development priorities and activities including:
• Development of a detailed product roadmap consistent with corporate and product strategic objectives.
• Management of development costs and timelines.
• Collaborations with subject matter experts.
• Active participation in the planning of research and development activities including focus group meetings.
• Management of product lifecycle including obsolescence.
• Development and implementation of brand marketing strategies and tactics including:
• Identification of strategic priorities.
• Customer segmentation and targeting.
• Review and development of pricing strategies.
• Allocation of resources to various sales and marketing channels based on strategic priorities.
• Development and launch of sales tools and marketing collateral.
• Implementation of product campaigns including product launches.
• Support and facilitation of sales activities and tactics including:
• Prioritization and attendance of key congresses and trade shows.
• Support of major product demonstrations.
• Providing training to sales managers and distributors.
• Management of relationships with Key Opinion Leaders and key medical societies/organizations.

Job Qualification

• Bachelor’s degree in a related field.

• 2-3 years’ experience as a Product Manager in the medical device or healthcare industry.

  • Specific experience with marketing/selling to physicians, allied health professionals.
• Excellent oral and written communication skills including strong presentation and interpersonal skills.
• Must be an organized and detail oriented individual with a proven ability to manage and prioritize multiple responsibilities and projects.
• Demonstrated ability to work in a multidisciplinary team and cross functional environment.
• Strong negotiation skills.
• Strong strategic analysis skills and ability to conduct basic financial analyses.
• Ability to manage relationships with key opinion leaders, medical societies and organizations.
• Computer literacy is essential. Must be proficient in Word, Excel and PowerPoint.
• Experience with a CRM system.
• Must be able to travel 50%.
• Bilingualism in both French and English is required.

Preferred:

• Postgraduate training in marketing and business strategy preferred (i.e. MBA).
• Previous healthcare or medical device field sales experience is an asset.
• Experience in healthcare simulation is highly desired for this role.
• Salesforce or other major CRM proficiency.

General:

• Complies with and enforces all applicable safety rules, regulations and procedures both at CAE Healthcare and wherever representing CAE Healthcare (i.e., program site, trade show, etc.).
• Perform all duties in compliance with legal and ethical standards.
• Maintain security of all proprietary information.
• Perform other duties as assigned or as necessity dictates.