Product Marketing Manager - Laval, QC | Croesus | | 14/12/12
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Product Marketing Manager Full-Time

Location: Laval, QC
Company Name: Croesus ()
Category: Communications, Marketing / Strategy

Reporting to the Product Director, the product marketing manager proposes and implements a strategic development plan for the product line. The manager is responsible for markets and competition analysis, for creating marketing tools and for supporting de sales and pre-sales teams on client visits. The manager will work closely with the product, marketing and client services teams.


  • Define, manage and implement a product marketing plan in accordance with the management strategic vision.
  • Write a technical and commercial product description (brochures, case study, presentations, web content and multimedia).
  • Identify the market needs, research and obtain information on the market and the competition as well as clients comments.
  • Analyse the current market and the product line: risk, opportunities, strength and weakness in relation with the competition.
  • Position the product in relation to the market type and the buyers.
  • Manage the new product launch and the Beta program site.
  • Present the new product line during the product launches, seminars and conferences as well as industry shows and clients visits.
  • Define and research new market segments opportunities. Quantify their size.
  • Analyse sales wins and losses.
  • Stay current with all new portfolio software technology.
  • Identify the key players and document the purchasing cycles for our clients and prospects.
  • Recommend a price point in relations with our competition.


  • University degree in marketing or related field
  • A least four years’ of experience in software product management
  • Experience in the brokerage field
  • Bilingual (French and English) written and spoken
  • Ability to work with a multidisciplinary team
  • Capacity to analyse and translate qualitative and quantitative data
  • Capacity to communicate and present ideas
  • Decision making abilities and persuasiveness
  • Good listener and open-minded individual
  • Travel required
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