Job Description

Reporting to the Marketing Manager, the National Brand Manager (NBM) is responsible for management of a group of brands nationally.

Key Responsibilities include, but are not limited to:

• Manages the annual and multi-year marketing planning process; providing strategic direction and performing analyses on key performance indicators.
• As #1 stakeholder of the brand, is responsible for creative, branding, positioning, product, packaging and pricing strategies.
• Develops annual ATL plans using promotions, media, public relations, research and innovation to optimize volume/share and revenue growth.
• Manages agency relationships, creative development, media investments in order to deliver quality marketing, maximum impact, on time, on budget, with excellence.
• Works closely with all Trade Marketing Managers and Brand Activity Managers in the development and execution of brand plans.
• Manage marketing expenses within budget provided.
• Ability to influence other without authority.

Job Requirements

• Minimum of a Bachelor’s degree in Business (Marketing) or Communications

• Solid Marketing background - minimum 8 years relevant, senior level experience in Consumer Packaged Goods (CPG)
• Superior presentation and influencing skills
• Solid track record of developing and implementing strategic and tactical plans
• Combination of superior creative and analytical thinker
• Experienced in leading the management of and driving results from agency partners including, but not limited to, creative development, media-buying and P/R
• Proven ability to work effectively in cross-functional teams, and engage effectively with all internal and external stakeholders
• Proven people management skills, team player
• A proactive self-starter who is able to multi task and work in a team environment
• Demonstrated financial management skills
• Results oriented
• Strong business acumen
• Requires a passion for the beer industry and embraces culture of continuous improvement
• Excellent computer skills, including Excel, Word, PowerPoint, Outlook
• Requires the flexibility to work extended hours and occasionally on weekends if necessary
• Frequent travel required within Canada – up to 20%