Marketing Manager - Halifax NS | Bell Aliant Inc. | | 03/02/14
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Marketing Manager full-time

Location: Halifax NS
Company Name: Bell Aliant Inc. ()
Category: Marketing
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Marketing Manager

We are looking for a talented and experienced Email Marketing Manager who will be a key contributor in shaping the email strategy for Bell Aliant. The Email Marketing Manager reports into the Team Lead of Marketing Communications and will be a key contributor to driving organizational results through various email marketing programs. In addition, this individual will manage the daily execution of email campaigns for Bell Aliant and will act as a project manager to ensure all campaigns are deployed successfully. This individual should track email metrics and provide insight on best practices/program enhancements to optimize customer value and campaign results.  This individual should have good time management skills and ability to formulate new ideas and lead new projects.


  • Take ownership of email marketing strategy, planning and execution for Bell Aliant.
  • Build, test and deploy email marketing campaigns.
  • Manage email calendar and coordinate with various internal stakeholders to schedule emails and build necessary content.
  • Develop segmentation/personalization strategies for emails.
  • Become the internal expert on our current email tools.
  • Develop strategies to manage and grow customer databases.
  • Continuously measure, analyze and optimize the performance of email marketing campaigns.

Skill/Experience/ Requirements:

  • Experience developing A/B and/or multivariate tests in a marketing context
  • Understanding and experience with email marketing platforms (e.g., ExactTarget, Responsys), HTML, and web analytics (e.g., SiteCatalyst, Google Analytics)
  • Proven ability to generate meaningful insights from data
  • Demonstrated ability to work autonomously in a highly demanding environment
  • Ability to interface with departmental members and multiple cross-functional partners including; creative/design, IT and external email service provider.
  • Good project management skills, ability to handle trafficking and execution of multiple projects
  • Strong communication skills is essential (both verbal and written).
  • Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook).

Education/Certificates Required:

  • Bachelor degree in an analytical field required (Marketing, Business, Statistics, Economics, Engineering, Math, Physics, etc.)
  • 2+ years hands-on experience managing email marketing
  • 4+ years of professional experience in marketing, advertising, market research or equivalent

Location: Halifax, Nova Scotia

Band: 9

If you are interested in this opportunity please submit your application online by February 17, 2014

Bell Aliant is an equal opportunity employer

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