Marketing and Communication Specialist - Sri Lanka | Uniterra - a WUSC and CECI program | | 15/04/16
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Marketing and Communication Specialist Full-Time

Location: Sri Lanka
Salary: Volunteer (travel, accommodation and living allowance provided)
Company Name: Uniterra - a WUSC and CECI program ()
Category: Communications, Marketing / Strategy


Uniterra is a leading Canadian international volunteer cooperation and development program, jointly implemented by the Centre for International Studies and Cooperation (CECI) and World University Service of Canada (WUSC).

Uniterra contributes to improving the socio-economic conditions of poor and marginalized communities in 14 countries and with over 200 partners in Africa, Asia and the Americas through the exchange of expertise and knowledge of Canadian and international volunteers. Uniterra believes that economic growth, when inclusive, is the most powerful driver of poverty reduction. The purpose of the Uniterra program is to improve the lives of some of the world’s most vulnerable populations by stimulating growth and facilitating access to the benefits of growing and diversified markets. To make this happen, we are working with our local partners to enhance the income of poor and marginalized women and youth through better access to employment and income generation opportunities. Uniterra country program staff work with our local partners to design Uniterra assignments in the context of the country strategy, supporting the inclusion of women and youth in key economic subsectors.

For more information on the Uniterra program, our approach and countries of focus please visit:


The Sri Lanka Tourism Development Authority (SLTDA) was formed as the apex body for Sri Lanka Tourism. The organization (Formally known as "Ceylon Tourist Board / Sri Lanka Tourist Board / Sri Lanka Tourism Board ") is committed towards transforming Sri Lanka to be Asia’s foremost tourism destination. The SLTDA will strive to develop diverse, unique and quality tourism services and products that would make Sri Lanka as a unique destination, globally. Some of its activities include identifying and developing tourist specific, unique products and services, formulating and implementing Tourism Development Guidelines, and facilitating and implementing the legal and administrative process for new product and service development.

SLTDA is planning to undertake a 360 degree promotion campaign with significant focus on using social media tools which are cost effective, interactive and enable to communicate to a wider target audience both local and abroad. A volunteer has been requested to strengthen the communication materials including the existing website as well as other online and off line mediums/ platforms. It is anticipated that this will strengthen and improve the quality of mediums, reaching a wider audience and ultimately expand the market.


  • Support with event planning and management.
  • Facilitate publicity such as writing press releases.
  • Producing promotional materials such as brochures and posters.
  • Conduct research and generate new ideas for tourism development.
  • Produce relevant project reports, plans and papers as per the partner’s requirements.
  • Ensure the participation of women and men in all activities by engaging with youth to promote gender equality in the workplace
  • With the support of Uniterra, all volunteers shall undertake to make a minimum financial contribution for participating in the Uniterra program: $2 000 for assignments of 4 months or less, and $1 500 for assignments of over 4 months..


  • University degree or diploma in the field of communications, marketing or related field
  • Two years experience in tourism industry is an asset
  • Knowledge of market expansion through marketing communication strategies/ techniques
  • Excellent written and verbal communications skills in English.
  • Good IT skills ( eg- Microsoft package, use of databases and design)
  • Ability to work independently as well as part of a team.
  • Sense of humour, cultural sensitivity and openness to cross cultural exchange.



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