Trimble is recruiting for a Marcom Specialist to fill an opportunity in Calgary, Canada.
The Marcom Specialist will play a critical role in assisting in the development of the marketing plans, executing direct mail, website management and updates, events and other marketing initiatives across the sales organization to drive business growth. This position will support the sales planning and forecasting processes and be responsible for working with the Director of Sales and Marketing on special projects that may include sales analyses, forecasting, and/or presentation work. This position will interface with the national sales force, account managers, Product Managers and upper management and help develop and maintain marketing and sales plans for the sales regions.

Primary Duties

• Manage and support the event management and direct mail execution processes
• Research, define, develop, implement & measure communication initiatives that are aligned to achieve the specific objectives of the MarCom department and the organization overall
• Manage marketing data base for mailings / initiatives
• Define promotional campaigns and manage the development/distribution of communications
• Create and deploy internal/external communications
• Manage communications for ongoing promotions
• Utilize the product launch process to define the marketing strategy for related products
• Plan, schedule and monitor production of materials to meet launch goals
• Manage product promotions and related materials including budget, timeline, and medium content
• Create copy platform for the preparation of promotional materials
• Coordinate communication plans and materials for corporate and special events
• Compile and coordinate tradeshow lead follow-up reports
• Oversee the development and execution of the lead follow-up process for all tradeshow and events
• Work with legal counsel to manage trademark process and provide them with supporting materials for applications and track and maintain status of all applications
• Work with product management to author/edit marketing materials associated with new product launches and internal communication pieces

Requirements

• Degree in marketing with 5-8 years marketing experience in a technical field
• Familiarity with GPS and GIS technology or other related technology desired, e.g. wireless, handheld computers, software solutions, etc.
• Experience with marketing technology and trends desired, e.g. website design, SEO, social media, CRM, etc.
• Experience with Adobe Professional Suite is desired

Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds. Core technologies in positioning, modeling, connectivity and data analytics enable customers to improve productivity, quality, safety and sustainability. From purpose built products to enterprise lifecycle solutions, Trimble software, hardware and services are transforming a broad range of industries such as agriculture, construction, geospatial and transportation and logistics.