Industry Content Strategist (Editorial) - Winnipeg, MB | Naylor | | 24/03/16
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Industry Content Strategist (Editorial) Full-Time

Location: Winnipeg, MB
Company Name: Naylor ()
Category: Account/Project Mgmt, Communications, Copywriting / Writing

The Industry Content Strategist is a multi-faceted position that serves the purpose of creating market-focused expertise to enhance content that Naylor Association Solutions provides customers. The position will consist of, but not be limited to, consulting; researching industry trends and issues; creating content, either by writing, freelancing or curating; planning and scheduling projects; attending and participating in trade shows and events; and meeting with association clients. The Industry Content Strategist will coordinate, produce and process editorial information in several ways: 1) independently; 2) with other Naylor editors; 3) with association clients; and 4) with Naylor's internal and external sales and production staff to facilitate assigned projects through the project creation and production process. The Industry Content Strategist will oversee Naylor projects in the respective industry regardless of format (print, digital, video, etc.).


Researching and Consulting

  • Serve as the primary customer service contact and liaison for the associations within an assigned industry to assure clients have a positive experience with Naylor as a whole and receive a product and/or service that meets or exceeds expectations.
  • Remain attentive to all association requests throughout the year. Build a relationship with the association as the main editorial and content resource from Naylor.
  • Establish and maintain relationships not only with associations’ editorial contacts, but also with board members, general/associate members and others that are integral to these organizations.
  • Advise associations of industry trends in editorial content, best social media practices, and current topics that are of general interest to both general and associate members in order to direct content toward the widest possible audience.
  • Maintain knowledge of legislative, regulatory and other current affairs that are of concern to industry stakeholders.
  • Guide the association through the content creation process, serving as not only an expert on the inner workings of their industry, but also as an expert in the publishing industry.
  • Work with Naylor’s New Business Development and Group Publisher teams to support and facilitate the signing of new association clients and adding new business to existing accounts.
  • Address or research frequent questions pertaining to all aspects of the content creation process from all Naylor departments and the association staff.

Industry Content Strategist Controlled Content

  • Devise and develop relevant and timely content that is attractive to both advertisers and the general readership of the publication. This can be done by:
  • Working with Naylor’s internal sales team to learn more about content that entices advertisers.
  • Reaching out to associations’ general membership to solicit information and/or articles.
  • Selecting and managing freelance writers and photographers with industry knowledge and experience in accordance with project P&Ls and budgets.
  • Acquiring content that can benefit multiple associations in the same industry.
  • Sourcing and choosing artwork from various outlets to illustrate publications.

Scheduling, Planning and Distributing

  • Work with the association to develop an annual schedule including milestone dates, conference dates, deadlines and ship dates.
  • Research events and tradeshows where a publication or other medium’s (digital, mobile app, etc.) presence would be beneficial to advertisers and/or the association, and schedule ship dates around these events.
  • Develop a comprehensive yearly editorial plan containing content relevant to the time of publication.
  • Coordinate distribution to the readership, for both print and digital formats.
  • Educate and inform the association about the content creation and production publication process. Create urgency for clients and writers to meet deadlines. This involves a schedule of phone calls and e-mails to reiterate the due date and check progress.

Editing, Production and Design

  • Edit communications for content and substance; proofread articles for spelling, grammar, style and layout. Streamline all content, maintaining consistency throughout.
  • Work with the association on design concepts for print projects and communicate with the designer to direct creation of an attractive design concept that efficiently uses space and manages costs. Serve as a liaison between production and the association to ensure that design specifications are followed.
  • Read and check proofs in their entirety, evaluating text and graphic design to ensure it adheres to the production worksheet or NaylorNet specifications.
  • Complete Editorial Review of each publication to ensure that future issues will be of similar quality.
  • Ensure that materials are in a usable format for production. This involves:
  • For print magazines, creating a comprehensive, easy-to-follow editorial package in the MIS system, with clear instructions and all necessary items included and in good condition.
  • Formatting text documents to ensure consistency throughout the communication piece. Convert files to programs used by production and NaylorNet.

Maintaining Profitability

  • Work with Business Development Directors to evaluate projects before contracts are signed and with Group Publishers to ensure projects remain profitable after signing
  • Throughout the project, assess the costs of the project, keeping them proportional to the revenue and in line with corporate objectives.
  • For print projects, monitor ad/editorial ratio by determining accurate page counts. Work with the Association and whomever necessary to adjust the ratio when necessary by adding/removing editorial.
  • When determining print distribution, monitor how many copies are actually necessary in an effort to defray costs when possible.
  • After the process, consult with the Group Publisher to evaluate areas for improvement.


  • Bachelor’s degree in English, Journalism or related field.
  • A minimum of two years’ work experience in a role that required attention to detail and excellent customer service.
  • Ability to handle multiple tasks/projects simultaneously and manage time well.
  • Excellent problem-solving skills required.
  • Experience with social media and promoting publications or projects on platforms such as Facebook, LinkedIn and Twitter.
  • Excellent written and verbal communication skills, with knowledge of grammar/AP style.
  • Great attitude and ability to excel in a team environment.
  • Ability to work independently while still maintaining strong ties throughout organization.
  • Ability to work comfortably with all levels within the organization, from entry-level to senior management.
  • Ability to apply a variety of software knowledge to make all files compatible with production standards. Software includes, but is not limited to: Microsoft Word, Excel, Adobe Photoshop.
  • Ability to offer consultation regarding layout, graphics and design.
  • Ability to travel occasionally to client offices and/or conferences and tradeshows.
  • Ability to conduct self according to Naylor’s operating values, most notably the ability to operate with honesty and integrity.
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