KEY ACCOUNTABILITIES

• Coach, champion and leader of Twitter revenue strategy within agencies working as a consultant to guide and support their initiatives of optimizing results of campaigns.
• Be the key influencer of revenue growth for agencies.
• Accountable for managing agency incentive: develop incentive framework, negotiate and follow-up on execution of established plan
• Responsible for developing both the long term vision, strategy and OKR for the agency team based on knowledge of the market, product and competition
• Drive agency focused strategy in order to build and maintain strong relationships with top client executives.
• Develop key agencies by having a deep understanding of their KPIs and drive the commercial strategy to optimize revenue.
• Generate revenue towards a defined quota established for revenue earned from ad serving and other services.
• Set strategy and OKRs for agency portfolio and adequately forecast revenue based on knowledge of the market, product and competition.
• Own quarterly sales forecasts, planning and budgeting
• Accountable for increasing sales revenue, client acquisition and growth within agencies.
• Provide thought leadership as it relates to ad serving platforms and the use of data to improve marketing efficiency
• Proactively identify and advise sales and product management regarding market opportunities, sales positioning, use of resources and strategic planning
• Optimize the rationalization of support functions through effective Account Planning and managing the cross functional efforts while simultaneously understanding company priorities
• Proactively identify and provide deep knowledge and insights to drive creative and long term improvements to our overall platform (product) offering
• Actively coach, develop and lead their team and act as a sales leader for the broader team
• Foster productive relations with Agency CEO and VPs of Media

SKILLS

• A deep understanding of advertising industry
• At least 10+ years proven sales experience in media with strong foundation in technology, or in technology sales.
• Proven experience setting up and growing an advertising sales team and successfully building and growing advertising sales revenue
• Proven team player abilities setting collaborative work environment to deliver results
• Experienced people manager with a track record of building and contributing to high performing teams
• Able to develop comprehensive forward looking plans and execute against them with both strategic and tactical initiatives

WHAT SUCCESS LOOKS LIKE

BE COURAGEOUS: Good Managers constantly seek Knowledge

• Has superior knowledge of the market, the product and the competition.
• Builds routines to ensure constant learning. They are Learn-it-Alls
• Understands that true value of knowledge lies in the ability to create value on-the-ground. They work hard to make it real for everyone.
• OPerate from the strong basis of knowledge and confidence. They understand business drivers, context, and root causes in order to solve problems.
• Are open to asking bold provocative questions that they do not have the answers to.
• Open to saying I do not know and happy to learn from anyone on the team.
• Learns equally from mistakes and successes and share their learning with their team on both verbal and written communication to drive the right behaviours on their team.
• Unafraid of challenging status quo and apply new frameworks and interesting management insights to their day operations.

BE A TEAM PLAYER: Good Managers recognise the importance of Coaching

• Provides space for coaching every day. Understand that spontaneous feedback is the most powerful way to correct or reinforce behaviours.
• Creates a Feedback Culture by constantly giving and receiving timely, actionable feedback to all levels of their team.
• Makes high expectations clear at the beginning of each quarter via OKRs and reinforces these expectations every day thru feedback and 1:1 meetings.
• Treats feedback as a gift and thanks people for it. Constantly seeks out informal and formal feedback from people they can count on for critical feedback.
• Are comfortable in delivering direct communication and confronting an issue with feedback
• Takes responsibility for devising and executing a winning plan (no excuses) with their team
• Knows their reports long-term goals and uses them to connect a strong vision of the future while coaching.
• Create and implement a strong 1:1 culture focused on structure and productive meetings
• Celebrates when the team delivers on partnership commitment.

BE FORWARD THINKING: Good Managers have a clear sense of Accountability

• Are the CEO of their teams and take full responsibility as well as regularly measure themselves in terms of the success of their team across Revenue and team OKRs.
• Thrives in ambiguity
• Forces people to put ideas on paper and measure success on outcomes.
• Accurately forecasts revenue

BE CLEAR: Good Managers excel and having a Clear Communication

• Communicates in clear, unambiguous terms that lead to action
• Knows there is never over communication when it comes to important information - repetition does not spoil the prayer.
• Strong project manager - is always clear on who does what by when and how we measure success to iterate.
• Thinks about communication design to ensure that their teams is getting the best information in a manner that they can digest.
• Makes sure everyone has the information they need to be successful and ensure that their team sees what they see to provide context.

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