Global Marketing Director - Quebec | Louis Garneau Sports inc. | | 16/12/14
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Global Marketing Director full-time

Location: Quebec
Company Name: Louis Garneau Sports inc. ()
Category: Communications, Marketing
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Are you a cycling and nordic sport enthusiast? GARNEAU has an unique opportunity for a 3.0 marketing expert! Merge your knowledge of the outdoor industry with management, marketing, and communication skills as our new GLOBAL MARKETING DIRECTOR. Be part of a growing brand at GARNEAU and drive your career with us as we work towards first position in the pack. Let's us know your profile!


A team player, the Global Marketing Director is responsible for executing all marketing strategies based on the commercial strategies developed for each market where Louis Garneau is active.

This person will follow the evolution of the international segment and participate in defining the development plan and the launch of new products in collaboration with a creative team. He/She will ensure that each segment for all Garneau products is well defined, and understands the network and the consumers targeted by the strategies.

A good communicator and creative, the Global Marketing Director is in charge of the content and the promotional materials related to any promotional campaign for retailers, distributors and consumers. This person will generate in cooperation with a team all related texts, pictures, magazines, advertising and videos.

The Director will be responsible for managing the marketing budget and maintaining the optimization and efficiency in his/her operational decisions related to the marketing department.

An expert in web marketing strategies and social media, the qualified candidate will be responsible for executing all strategies related to communication and promotion including traditional media and web. He/She will possess a thorough understanding of the retailer and consumer needs.

The masculine is used in this publication without prejudice for the sake of conciseness.

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