Email Marketing Specialist - Edmonton, AB | | | 29/03/18
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Email Marketing Specialist full-time

Location: Edmonton, AB
Company Name: ()
Category: Communications, Copywriting / Writing
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Job Title - Email Marketing Specialist

Company Profile:

Join one of the fastest growing companies in Canada and a four-time PROFIT 500 ranked organization (2017, 2016, 2015, 2014). LawDepot is the most advanced publisher of web based do-it-yourself legal documents. Using a unique step by step method, LawDepot simplifies the process of creating a customized legal document. LawDepot products cover all facets of the legal industry including: Estate Planning, Family Law, Real Estate, Business and Human Resources. Over four million satisfied customers have trusted LawDepot to solve their legal needs. LawDepot attracts over two million monthly visitors and is the 5,000th largest website in North America.

Position Overview: is currently expanding and looking to recruit an Email Marketing Specialist in Edmonton, Alberta. Working in the Marketing Departmentyou will be responsible for planning, executing and improving email campaigns. This is a full time permanent position, working 37.5 hours per week.

Primary Responsibilities:

  • Plan, write, and organize email campaigns for our customer list
  • Iterate and experiment to optimize open rate, click-through rate, and conversion
  • Segment lists based on behaviours such as website interactions, purchases and past email engagements
  • Work with designers and developers to ensure that our emails look great and are free of bugs
  • Analyze campaign performance to suggest improvements and generate new ideas
  • Develop documentation and process flow diagrams for email triggers and schedules
  • Identify and push for improvements to make our email creation process more efficient and impactful

Knowledge and Skill Requirements:

  • Post-secondary education in Writing, Communications, Marketing or a related field
  • Experience in an email marketing, conversion optimization or marketing role
  • Excellent writing and editing skills
  • Ability to analyze email performance and create plans based on results
  • Ability to work independently on a variety of projects simultaneously

Why you should join the LawDepot team:

  • Excellent total compensation package
  • Comprehensive health and dental benefits, plus an additional Health Care Spending Account
  • Flexible work hours
  • Paid vacation plus bonus personal days
  • Access to continuous learning opportunities, including a subscription to LinkedIn Learning
  • Company share plan
  • Free weekly catered lunch for the entire office
  • Casual work environment
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