Email Marketing Manager - Dartmouth, NS | SimplyCast Interactive Marketing | | 02/05/14
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Email Marketing Manager Full-Time

Location: Dartmouth, NS
Company Name: SimplyCast Interactive Marketing ()
Category: Marketing / Strategy, Online Marketing, Social Media, a leading provider of interactive marketing software and services for organizations worldwide, is seeking an Email Marketing Manager to join its growing team located in Dartmouth, Nova Scotia.

About the Position

The Email Marketing Manager will provide global support for email marketing initiatives including planning, execution and analysis of email marketing campaigns and other marketing related activities. The Email Marketing Manager will be focused on email marketing.

Benefits of Joining Team

An office culture that is one-of-a-kind. A happy team is a hard working team.
High focus on the health and wellness of our staff including flexible hours.
A unique revenue sharing plan. As the company succeeds, so do you.
Competitive salaries and accelerated promotions for those who go above and beyond.
Dedication to hiring students and new graduates. It keeps us feeling young.
Working in the heart of Silicon Dartmouth. The office is car, bike and bus friendly.
A kitchen that is stocked with free coffee, tea and hot chocolate. We also provide snacks.
Getting the chance to kick your coworker’s butt in a game of Foosball.
A social committee that plans 3-4 fun events every year. Paint ball, BBQs, bowling and rock climbing have been done before.

Job Responsibilities

Be a growth agent.
Plan and execute email marketing campaigns with a focus on improving the conversions via digital channels.
Develop, implement and manage email marketing campaigns designed to deliver and nurture quality sales leads and drive revenue.
Direct content email marketing projects and initiatives to build brand awareness and drive inbound traffic.
Ensure email marketing activity is adequately covering all sales territories and work with inside sales and resellers to execute segmented programs where appropriate.
Understand how to leverage social networks and inbound marketing to enhance email campaign performance and nurture current prospects.
Track key performance metrics and identify opportunities to improve those metrics across areas of responsibility.
Analyze email campaign outcomes in detail, draw insights and present results clearly to facilitate sound decision making and next steps.
Follow company policies and marketing procedures effectively.
Other duties as assigned.

Job Requirements

At least 3 years of experience in demand generation, including B2B Marketing Communications and email marketing.
Strong knowledge of key email marketing principles and the creative development and execution process.
Experience working on a variety of email marketing campaigns and tactics.
Strong project management skills and experience, including managing external agencies.
Exceptional written and oral communication skills, including copy writing and proofreading.
Ability to operate in a dynamic, agile and fun environment.
HTML knowledge and skills a plus.
Self-motivated, results-oriented, team player.
Positive attitude, confident and competitive.
A good sense of humor goes a long way.
Benefits also include: Top tier Prescription and Dental coverage. Two weeks vacation and free parking.

SimplyCast is an equal opportunity employer. Our organizational values stress the importance of diversity, fairness and trust.

About SimplyCast is a leading provider of interactive marketing software and services for organizations worldwide. The company’s multi-channel marketing platform is a feature-rich solution used by thousands of customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries. With thousands of organizations using SimplyCast solutions to automate email, survey, event, voice, SMS, Twitter, fax, Facebook, press release, landing pages and autoresponder marketing needs, they now have the power to effectively reach customers on their preferred mode of communication.

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