Director, Social Media - Toronto, ON (Downtown) | North Strategic | | 12/11/15
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Director, Social Media Full-Time

Location: Toronto, ON (Downtown)
Company Name: North Strategic ()
Category: Communications, Marketing / Strategy, Social Media

Account Director – Social Media

North Strategic – Toronto Office

About Us:

Voted Top 10 Agency in Canada in 2014 and Agency of the Year in 2015, we are a communications agency that drives social and earned media programs for our clients.  We bring mass media coverage, word-of-mouth buzz and social media marketing together with brand strategy and storytelling to help propel our clients’ business forward.  We are a passionate, entrepreneurial group with a wide range of consumer marketing, brand building and corporate communications experience.

At North, we are committed to building long term client relationships and making life as easy as possible for our clients.

Our office’s open concept means you are in the fold right away, and that’s exactly the dynamic we like.  Be ready to have a voice and make it heard either in a boardroom brainstorm, working an event or literally calling across the office to a teammate.  We’re an agency all about taking risks, thinking big and hold a true belief that good ideas can come from anywhere.

Oh and did we mention? No. Time. Sheets. The North Strategic team is too busy focusing on strategy, pitching and executing the best campaigns with the biggest impact for our clients so we’ve left the timekeeping to the watchmakers of the world.

Position Responsibilities:

  • Building strategic social media campaigns to grow client communities and achieve business goals

  • Leading strategies around customer service related issues to enhance Brand community experience

  • Building social advertising strategies to support client campaigns; able to place and track ads across social media platforms (Facebook, Twitter, Google AdWords for video)

  • Improving the search ranking, and extending the reach, of client content in a meaningful way

  • Participating in forecasting and managing budgets for a specific set of client accounts; keeping the team and managers abreast of changes and suggesting solutions to any issues

  • Helping clients allocate and manage social media budgets

  • Developing and implementing social media plans across all online channels

  • Research and analytics: tracking content performance and making timely suggestions on how to optimize

  • Leveraging metrics and research where appropriate to define and track performance against client objectives

  • Presenting recommendations for changes in strategy

  • Writing: social media posts, internal/external emails and other communications

  • Overseeing community management: developing & tracking editorial calendars for Brand Channels

  • Leading the strategic direction of visual brand content based on client objectives (including video and short format content)

  • Ongoing tracking of industry & brand best practices

  • Building strategic client documents to meet quarterly campaign objectives

  • Leading brainstorming sessions

  • Coaching, developing and mentoring junior team members

Our ideal candidate will also possess the following:

  • 7+ years of experience in a social media agency or SEM environment

  • Genuine curiosity about how technology and innovation affects how we communicate and evolves social behaviors

  • Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies or a related field

  • Passionately committed to collaboration

  • Excellent cross-functional leadership, presentation and communication skills; dynamic team player

  • Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks

  • Superior time management and organizational abilities

  • Strong proficiency in social platforms (Facebook, Twitter, YouTube, Instagram, Tumblr, WhatsApp and Snapchat, etc…), effective measurement frameworks for social programs

  • Experience in running social advertising campaigns

  • Experience leading complex and highly strategic digital engagements

  • Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners

  • Ability to be flexible in a changing work environment and work well under pressure

  • Skilled at analyzing data, deriving insights and building creative output to meet client objectives

  • Refined understanding of community management

  • Proficiency in Photoshop is an asset

  • Influencer relations is an asset

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